Yakima, WA -- (SBWIRE) -- 07/28/2016 -- In this day and age, it is not as easy to build a strong and very stable group of customers as it once was. Society has changed, our means of communication have changed, and the complex relationships between provider and consumer have also changed drastically.
Nowadays, the culture of the deal seekers has grown in a big way. Consumerism has gotten way more practical in that sense and people will often "betray" a preferred brand in favor of a less priced product or service. But it's definitely not only about the prices. The overall service also plays a major part in the final decision of whether to stay with the brand or not.
But, just like there are several deal seekers, there are also loyalists, who tend to gravitate towards premium services and the overall experience a brand can offer. These are the consumers that merchants are trying to reach. These shoppers engage and buy directly from the companies that they trust. To them, a reliable brand which consistently offers high-quality services is more important than a good deal, and they will be willing to help brand to grow. They sign up for membership programs, access research-and-development programs to help shape future products, and jump at the opportunity to buy limited-edition items or one-of-a kind product bundles.
It is absolutely critical to get to these kinds of consumer 'gold mines'. But what exactly does a merchant need to do in order to attract their attention? These three following steps will help merchants attract loyal customers they been looking for.
1. Greatness from the start:
The goal is to provide a comfortable experience for the consumer to return again and again to merchant's website, which helps to establish trust-building. It is important to make sure that a website has a stylish design that proves to be appealing and that information is well organized.
2. Analytics is a must:
The second a potential customer searches for a merchant's website, that person should stop being a potential customer and become a loyal costumer instead, one that will often search for merchant's brand even without any kind of discounts. That is why it is important for merchants to gather the necessary information to know what is the potential customer searching for. If there is a great bulk of non-interesting information or services for the customer, chances are, the customer will not be interested in investing time to learn more about products and services offered. It is important to look at various insights that will help merchants distinguish between loyal customers versus deal seekers.
3. Opinions are important:
Even after the sale is done, a merchant still needs to pay attention to a couple of things. First of all, it is important to continue to communicate with the customer by asking them if they were satisfied with the services received or if there is something a business can improve upon. Also, be willing to check user forums or social channels to know more about what customers are saying about merchant's products or services.
To learn more about Netcom PaySystem payment processing solutions, simply fill out this quick online application to get started and a representative will be in contact within 24-48 hours or for faster service please feel free to contact us at 800-875-6680.
About Netcom PaySystem
Netcom PaySystem prides itself on being eager to practice good, old-fashioned customer care as it is to pioneer new products. Netcom PaySystem is proud to provide the most up to date and innovative products such as m-Commerce Mobile Solutions, and Virtual Terminal solutions. In addition, the company offers the merchant access to POS Systems, ACH Check Services, Check Guarantee, Recurring Billing, Check21, BOC, Credit and Debit Card Processing, Gift and Loyalty Cards, and Merchant Working Capital. Netcom PaySystem's attrition rate is one of the lowest, if not the lowest in the industry. Netcom PaySystem can proudly boast that that only two to four percent of its clients ever leave the company, and out of that; close to 50 percent return within the first year.
For more information, please visit http://netcompaysystem.com.
Company Name: Netcom PaySystem
Contact Person: Media Relations
Country: United States