Solana Beach, CA -- (SBWIRE) -- 02/11/2014 -- Learning how to find a job is tough enough -- when the economy is going good. But according to Benjamin Paul, author of the book "How to Find a Job in the 21st Century," modern job seekers can't just be the right candidate. They've got ot be the only candidate.

"The days of filling out every application on Monster or throwing your resume up on CareerBuilder and expecting to get a job, let alone an interview, are over," says Paul.

"Today, job seekers need to establish themselves as an authority LONG before they get to the interview."

Luckily, as Paul puts it, it's never been easier to become a "thought leader" in your industry. With tools such as Twitter, Facebook, YouTube, LinkedIn and blogging, job seekers can create a platform for themselves that will wow recruiters and hiring managers

"Trust me: if you walk into an interview having already tweeted, blogged and done videos that provide quality content about your industry you'll stand out," says Paul. "Nobody does this; you can make a far bigger impression with a blog than you can with a MS Word resume."

And as a bonus, those wanting to find out how to find a job fast, can use their platform to find out about job openings...long before they become public.

"When I was a hiring manager, I'd always let people I met on Twitter, Facebook, and LinkedIn about opening, way before the masses knew," says Paul.

Perhaps the answer to the question -- "how to find a job you love?" -- is really to just blog, tweet, and status update about what you love...long before you fill out a single application.

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