San Diego, CA -- (SBWIRE) -- 11/07/2014 -- There are nearly 23,000 books on "screenwriting" in the Amazon book store. But, according to former script reader, Michael Rogan, the key to learning how to write a movie that people will actually see -- and that will lead to a lucrative screenplay sale doesn't have anything to do with a creative muse or an inspiring brainstorm.

It all comes down to approaching your script like a business venture.

"I know most screenwriters don't want to hear it, but before you toil for hours over your screenplay you have to make sure there is actually an audience for that script," says Rogan. "You wouldn't start a business without knowing there are customers for your product. The same works for your screenplay."

Many of Rogan's screenwriting students balk at such a narrow, left-brained approach to screenwriting. But he claims the more specific you can be about your target audience, the better your chances to sell your screenplay are.

"It's ironic, but the more you decide who your screenplay is NOT for the more people will relate to," said Rogan. "Bridesmaids,' 'Swingers,' 'The Hangover,' these are not movies made for mass appeal. But that's what helps them capture the public's interest."

And a producer or agent's interest as well. "If film-industry veterans smell money, and a promotion, they will be buy your script faster than a Lindsay Lohan parole violation."

To find out more tips on how to boost your screenwriting, head over to How to Write a Movie People Actually Want to See.

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