Boston, MA -- (SBWIRE) -- 06/03/2014 -- BMI View: Due to saturation in the mobile market opportunities for operators are primarily in encouraging subscribers to upgrade their handsets or move to higher capacity data services to generate additional revenues . There is additional pressure on traditional service revenues as smartphone users substitute voice and messaging usage to IP alternatives. Meanwhile, there is a significant opportunity for wireline service providers in migrating subscriptions to higher speed services such as cable over DOCSIS3.0 and FTTx, thereby raising ARPU. The medium term outlook is therefore mixed, with operators that position their product to capture growth from customers upgrading services likely to outperform.
- After net subscription losses in 2011 and 2012 the mobile market returned to growth in 2013 with total subscriptions up 0.6% to 10.755mn in Q413.
- Meanwhile the mobile internet market is booming. NMHH reported a total of 3.095mn active mobile internet subscriptions at the end of 2013, up 29%, making it the outperforming growth segment of Hungary's telecoms market.
- Converged service provision acted as a buffer against fixed-to-mobile substitution in 2013, with fixed-line subscriptions up 2.6% to 3.039mn in Q413.
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Key Trends And Developments
The wireline market in Hungary has shifted towards a converged service centric market since 2011 - with the leading operators Magyar Telekom and UPC both aggressively marketing packages combining fixed-line, pay-TV and broadband services. UPC has successfully leveraged its broadband speed advantages through DOCSIS3.0 based cable services, while Magyar has extensive reach and a mix of DSL, cable and fibre infrastructure. The main loser has been Invitel, owned by private equity firm Mid-Europa Partners, which announced it is looking to sell Invitel, with a formal sales process expected to begin in Q214 or Q314. The company is valued at EUR200mn-EUR300mn, although Mid Europa could look to break up its...
The Hungary Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Hungary's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Hungary Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Hungary.
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