Hytrol Conveyor Co.

Hytrol Conveyor Increases Name Awareness Thanks to Brand Manager Whitney Blackburn


Jonesboro, AR -- (SBWIRE) -- 07/25/2014 -- Hytrol Conveyor Company, Inc. manufacturers of advanced conveyor systems, controls, and solutions, continues to grow due to brand recognition. Whitney Blackburn, Brand Manager for Hytrol Conveyor is responsible for developing, implementing, and executing marketing initiatives to communicate brand awareness. Blackburn’s responsibilities include marketing campaigns, content development, inbound marketing strategy, and event planning. Blackburn reports to Phillip Poston, Director of Communications.

Blackburn shared the highlights of her position, “I find it fulfilling to work for a company so focused on improvement. The environment is ever changing, and it’s exciting to be a supportive, yet integral, part of that evolution. My current position gives me the opportunity to be involved with both creative and organizational responsibilities. I enjoy the duality of being able to switch gears and the challenge of continually defining and expanding the perimeters within which our brand exists.”

Poston explained, “Blackburn has taken the Hytrol brand to a whole new level by using her eye for design and passion for excellence. During the process of creating Hytrol’s branding standards, she challenged everyone to look for consistency across all aspects of the brand. She is focused on leveraging unique channels in the delivery of the brand to customers, integration partners, employees, and the community. She has a strong desire to increase brand awareness through inbound marketing, and consistently produces award winning work. Blackburn has moved from a great designer to a driven marketing professional with a keen sense of how to successfully implement new tools and methods into the Hytrol brand.”

About Hytrol Conveyor Company, Inc.
Hytrol Conveyor Co., Inc. (www.hytrol.com) designs and manufactures advanced conveyor systems, controls, and solutions for customers with processing, manufacturing, warehousing, and distribution needs. For over 65 years, Hytrol has demonstrated an unwavering dedication to understanding the unique material handling needs of businesses. Hytrol is focused on creating innovative, customized conveyor solutions that help companies achieve their goals.

Hytrol's consistent growth is strengthened by its Integration Partner Network, with over 100 locations worldwide. Hytrol’s Technology Center is the birthplace for many industry-changing solutions, such as EZLogic® accumulation conveyors and the E24™, an energy efficient, motor driven roller conveyor series. These technologies are complemented by Hytrol’s sortation offerings, the ProSort 400 Elite series high speed shoe sorter, as well as the ProSort MRT series narrow belt sorter. Follow Hytrol on Twitter @hytrol.

Hytrol Conveyor Co., Inc.
Phillip Poston
Director of Communications