Fresno, CA -- (SBWIRE) -- 07/15/2014 -- The consternation felt across the internet marketing world on May 21st was ignited by a simple Twitter update. Matt Cutts, head of Google’s WebSpam team, announced that they had rolled out Google Panda 4.0.
Because of limited official information about the update from Google, http://www.cloud1marketing.com/Website-Design-Fresno marketing team dedicated time to assess the effects of the Google Panda 4.0 update, and what it means for businesses and internet marketers.
In the article,http://www.cloud1marketing.com/Website-Design-Fresno briefly reminds their readers of the purpose for the original Google Panda algorithm— “This particular Google update was created with the sole purpose of weeding out ‘thin’ website content. The update primarily affected those companies marketing with spammy content that was highly duplicative and mostly unoriginal. This latest update will do the same.”
Since the initial Google Panda was installed, they note that the ongoing ‘rolling’ monthly updates to the Panda algorithm have served to further hone this updates impact by creating greater and more targeted restrictions in regard to website content. Interestingly, http://www.cloud1marketing.com/Website-Design-Fresno suggests that this latest update seems to have been designed to assist the small business owners, showing a softer and gentler side of the Panda algorithm.
Of course, some sites are still getting hit hard by Panda 4.0. Cloud1Marketing states that the latest update appears to have been expanded to more closely evaluate press releases, a common culprit of poor quality content, and catch those websites that escaped prior penalties, or have failed to make adequate changes to their website content.
“Rather than focusing on the impact of the Google Panda 4.0 update,” Cloud1Marketing suggests to other ‘white hat’ internet marketers, “we recommend focusing on good promotion – implementing internet marketing services that provide genuine value to your potential clients and audience.
This is the sort of content that Google actually wants ranking in their search engines. These are the strategies that Google rewards.”
The great news is that if one get the basics right the website can operate as a highly effective, efficient and influential communication tool that, on its own, can elevate one above the competition and project the business as an industry leader.
About Web Design Fresno
Web Design and SEO Fresno is the search arm of Cloud1 Marketing and is California's #1 SEO & PPC Company. Web Design and SEO Fresno specializes in ensuring that small and medium businesses get prominently displayed in search results of leading search engines like Google, Yahoo!, Bing and more, to help small & medium enterprises connect with customers searching for what they offer on their website. Cloud1Marketing
For more information about their Web Design Fresno SEO & PPC services, please visit http://www.cloud1marketing.com/ or call Paul Singh