Magline, Inc.

Improving Customer Satisfaction in Route Delivery Drives Profits with Magline Innovations


Standish, MI -- (SBWIRE) -- 07/20/2016 -- Magline uses client feedback to drive innovative solutions since the company was founded in 1947. The Magliner Bulk Delivery Truck is a classic example of one client's problem becoming the foundation of a transformational solution.

Delivering beverages to convenience stores and other retailers can be a difficult and complex process. Drivers have to make multiple trips in and out of the store. They are exposed to the elements as they load carts outside, and they have to stack merchandise wherever space is available inside.

One of Magline's dealers alerted the company to a beer distributor that was trying to address these problems with locally produced, costly custom carts. Magline visited the distributor, traveled with its drivers, and researched the carts and their use patterns. The company discovered other distributors struggling to have similar carts made to address the challenges they were experiencing. Magline pooled that knowledge and provided an effective solution by designing the Magliner Bulk Delivery Truck for the beer and soft drink industry.

The Bulk Delivery Truck can hold 55 cases of cans or 25 cases of bottles (1,200 pounds total). Cases are stacked on the truck at the warehouse and loaded onto end-load trailers with liftgates, which are less expensive and handle more payload than bay trucks. Once at the retailer, drivers can roll the Bulk Delivery Trucks directly into the store for unloading, greatly reducing drivers' time outside and minimizing space needed inside the store. This system cuts account service time up to 50 percent; reduces capital expenditure and operating expenses; and keeps drivers safer, healthier, and more productive.

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About Magline
As a leader in the material handling industry, Magline, Inc. ( is committed to creating innovative solutions that help people transport materials more safely and efficiently. For nearly seven decades, this commitment translates to creating exceptional products and service experience earning long-term customer loyalty. Magline, the manufacturer of the innovative CooLift® Delivery System and the new LiftPlus™ technology, designs solutions to help companies move more product in less time, safely.

Magline understands the unique material handling requirements of product movement and remains at the forefront of designing aluminum equipment worldwide. With a strong dealer base in North America, as well as global presence, Magline offers implementation consulting and solutions for reducing service times and lean time-saving delivery solutions. Dynamic leadership ensures the Michigan-based manufacturer is consistently introducing innovative products and services, driven by customer needs and industry insights. Magline's industry knowledge and expertise has evolved into a compelling customer value proposition.

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