In-Car Entertainment and Information System Market - Rear Seat Entertainment Has Become Very Vital

In-car entertainment and information system also comprise of telematics and embedded mobile navigation systems that are used by the automobile users. Increased driver assistance and improved routing and scheduling are the key benefits of infotainment systems in vehicles.


Albany, NY -- (SBWIRE) -- 02/12/2016 -- In-car entertainment and information system market referred as ICE or IVI (In-Vehicle Infotainment) include products such as audio-video systems including radio and DVD players. Internet services, radio services and the navigation services are the key services offered by in-car entertainment and information systems. In addition, rear seat entertainment has become very vital which includes, audio-video players, internet and navigation services with the use of various software platforms and accessories. Connection of ICE systems to the external world offers more options to the customers for entertainment as well as information based services.

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Products such as radio, DVD players, navigation systems and display screens were used separately by the users but the advanced information and entertainment systems provides an integrated platform for all entertainment and information services in a vehicle. Automobile manufacturers are using entertainment and information systems as differentiation tool and are scheduling to extend the trend in the mid-segment cars. The wide application of this system include entertainment, navigation services (GPS), communication applications like making and receiving calls via smart phone integration, internet (movies, games, surfing, social networking, traffic conditions, sport scores, weather forecast), and telematics.

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Europe (France, Germany, Italy, and UK) is the largest regional market for automotive entertainment and information systems. In Asia Pacific, Japan, China, India, and South Korea are the largest regional market for in-car entertainment and information system. In North America, U.S. has been showing steady growth over years and is one of the dominant markets for these systems. In Latin America, Brazil is showing substantial growth and is expected to be a key market in the near future.

Key participants in the industry include Harman International, Denso Corporation, JVC Kenwood Corporation, Delphi Automotive PLC, Alpine Electronics Inc., Pioneer Corporation, TomTom International B.V. and Blaupunkt GmbH.

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