In-Car Entertainment Market - Current Scenario with Future Scope Analysis to 2021

In-car entertainment and information system market referred as ICE or IVI (In-Vehicle Infotainment) include products such as audio-video systems including radio and DVD players.


Albany, NY -- (SBWIRE) -- 11/23/2016 -- This market research study analyzes the In-car entertainment and information system market on global basis and provides estimates in terms of revenue (USD million) from 2015 to 2021. It identifies the drivers and restraints affecting the industry and analyzes their impact over the forecast period. Moreover, it highlights the significant opportunities for market growth in the next six years.

In-car entertainment and information system offer both informational and entertainment services in a vehicle. Such systems provide integrated support and enhanced solutions to the users and replace the requirement for multiple products. Infotainment systems such as audio-video players, navigation units, software applications, radio and DVD players, and other accessories ensure advanced driving experience. In addition, it provides large entertainment options, better connectivity, safety and security in a vehicle. Rear seat entertainment, navigation, radio and internet services are the major infotainment solutions preferred by the consumers.

In-car entertainment and information system also comprise of telematics and embedded mobile navigation systems that are used by the automobile users. Increased driver assistance and improved routing and scheduling are the key benefits of infotainment systems in vehicles. In addition, reduced operating cost and increasing production of vehicles are driving the global in-car entertainment and information system market. Moreover, continuous technological advancements in the wireless communication services and in-vehicle entertainment devices are expected to bolster the growth of the market across the globe, during the forecast period from 2015 to 2021.

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With the advancements in technology, there has been a considerable growth in the in-car entertainment and information system market globally. The technology improvement that has transpired in such market can be clearly witnessed from the change in preference of the consumers from basic driving experience to advanced entertainment and infotainment solutions. Advanced GPS systems has enabled smoother driving experience by ensuring easier positioning, convenience and accessibility to the users. 3D rear view camera technology in vehicles has been able to provide improved view of the surroundings close to the vehicle in order to avoid accidents. Wi-Fi and Bluetooth services in vehicles have made communication much simpler and easier while driving. Therefore, technological advancements have taken the in-car entertainment and infotainment systems market in automobiles to a new high and are expected to progress further, in the coming years. The growth in the global in-car entertainment and information system market is directly related to the growth of the global automobiles market. Therefore, with the increasing sales of automobiles globally, the demand for in-car entertainment and information system is set to grow. In regions such as Asia Pacific, Middle East and Africa (MEA) and Latin America, an immense rise in the usage of passenger vehicles is expected over the forecast period, which is set to bolster the growth of the in-car entertainment and information system market in such areas.

The market is segmented on the basis of geography into Europe, North America, Asia Pacific, Middle East and Africa (MEA), and Latin America. These segments have been estimated in terms of revenue (USD million). In addition, the report has been segmented based on connectivity, which includes 4G, 3G, 2G, Bluetooth, WiFi and near field communications. In addition, the report is also segmented by application that includes navigation, telematics and entertainment. Moreover, it is classified by product as rear view camera, navigation, audio unit and video unit.

For better understanding of the in-car entertainment and information system market, the study comprises market attractiveness analysis, where the applications are benchmarked based on their market scope, growth rate and market attractiveness.

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The report also provides company market share analysis of the various industry participants. Key players have been profiled and their company overview, financial overview, business strategies and recent developments have been covered in the report. Major market participants profiled in this report include Harman International, Denso Corporation, JVC Kenwood Corporation, Delphi Automotive PLC, Alpine Electronics Inc., Pioneer Corporation, TomTom International B.V. and Blaupunkt GmbH.

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