In-Home Popcorn Becoming Popular among the Masses

In-home popcorn market will gain more acceptance among consumers in the coming years, says RNCOS.


Noida, UP -- (SBWIRE) -- 02/11/2014 -- Over the past few years, in-home popcorn market has seeped its way through the popcorn market in India. Though the popcorn market in India is still dominated by the out-of home popcorn market, the growing reliance on easy-to-make snacks is making the in-home popcorn category a favorite among the younger generation. According to a new report by RNCOS, “Opportunities in Indian Popcorn Market”, the in-home popcorn market is expected to grow in the coming years on the back of several factors like growth in the number of manufacturers entering the in-home popcorn segment, growing reliance on easy to make microwave foods, etc.

According to our report, the growing consumption of easy-to-make snacks in the country has provided a platform for popcorn manufacturers to introduce in-home popcorn category which includes instant popcorn, that can be easily made in a thick bottomed pan/cooker and microwave popcorns. Though both instant and microwave popcorns are gaining ground in the market, instant popcorn is more popular in the Indian market as microwave ovens are not yet available in many consumer homes. Manufacturers are targeting the in-home popcorn segment by introducing the in-home popcorn variety in different flavors and at affordable prices. All this will provide boost to this segment in the coming years.

The report, “Opportunities in Indian Popcorn Market”, by RNCOS provides an in-depth research and rational analysis of the popcorn market in India. It has segmented the total popcorn market into in-home and out-of home popcorn market. Further, market forecast till 2015 for the total popcorn market and its segments have been covered in the report.

Additionally, the report also provides a brief overview and analysis of the regional trends and consumer behavior prevailing in the popcorn market in India. In addition, market drivers, opportunities and roadblocks, which play an important role in determining the growth of the popcorn market in the country, are also discussed in the report. Furthermore, a brief overview of competitive landscape covering business description and product portfolio of some players, have also been provided in the report, in order to build a clear understanding of the market.

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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.