Boston, MA -- (SBWIRE) -- 09/11/2013 -- The sales of incontinence products were partly influenced by the growing aging population in Austria but more importantly by manufacturers' marketing efforts to encourage people to use incontinence products instead of sanitary protection. So far, the majority of women affected by bladder weakness actually buy sanitary protection products as they feel ashamed to buy incontinence products.

Euromonitor International's Incontinence in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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