Boston, MA -- (SBWIRE) -- 07/14/2014 -- Sales of incontinence continued to be driven by favourable demographic changes in 2013. Similar to most Western European countries, the size of the population aged 65 and above is continuously growing in Switzerland, meaning that age-related health issues such as incontinence are increasing in prevalence, thereby supporting growth of incontinence products.

Competitive Landscape

Private label continued to hold a strong position in incontinence in Switzerland, posting a combined current value share of 27% in 2013. The leading private label player continued to be domestic retail chain Migros Genossenschaftsbund eG, which accounted for 23% of current value sales; this meant it was the leading player in the category, outperforming even Procter & Gamble Switzerland Sarl, the leading branded operator that posted a 19% value share in 2013. Both top players nonetheless lost slight value share amidst stronger challenge from the smaller players in 2013.

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Industry Prospects

The incontinence category faces strong growth prospects over the forecast period in both volume and value terms. The projected ageing of the Swiss population will continue to fuel demand, and rising awareness and acceptance of incontinence issues will reduce the competition from sanitary protection.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Switzerland market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Incontinence in Switzerland?
- What are the major brands in Switzerland?
- What are the most important channels for incontinence products?
- How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

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