Rockville Pike, MD -- (SBWIRE) -- 08/26/2019 -- Sales of incontinence products are estimated to reach ~8 billion units in 2019, according to a recent study published by Fact.MR. Incontinence products market will continue to remain rife with opportunities, with demand primarily driven by aging demographic, burgeoning consumer education, rising awareness about product availability, and a progressing shift away from tabooing of incontinence problems. Sales of incontinence products will remain highly influenced by the growing health and wellness trend, says the Fact.MR report.
Increasing incidences of incontinence caused by myriad contributing factors, such as, age, obesity, child birth, PTSD, and prostate surgeries are driving the demand for novel approaches for incontinence products development. Demographic and health determinants, coupled with growing understanding of incontinence condition, product normalization, and development of more product formats to address wearer-specific needs and conditions continue to promise higher gains in the incontinence products market.
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Increasing awareness about novel incontinence products, such as new wears that are more comfortable and discreet are upholding gains in market. The two-fold growth in the development of products that are based on customer 'feel good' factor is reinforcing the opportunistic potential of the market, which the study indicates is estimated to witness ~4% Y-o-Y growth in 2019 over 2018. The market is likely to witness considerable penetration of incontinence products in gender specific designs compiled with colorful and soft inner as well as outer sheets.
The Fact.MR study opines that disposable pads and liners will represent ~33% demand share in 2019, however, currently high in demand incontinence products for females are likely to be overtaken by products for males through 2029. As advertising continues to largely normalize incontinence as a standard retail product, manufacturers are widening their product portfolio to capitalize the potential spike in the demand for incontinence products in the years to come.
As per the report findings, though incontinence products market is witnessing considerable traction for super absorbents, which contributed sales of ~2 Bn units in 2018, cotton fabrics based variants are likely to account for significant sales through 2029. The use of light incontinence disposable pads and liners and moderate/heavy disposable protective underwear will grow significantly in developed as well as developing countries in the forthcoming years.
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