Incontinence Skin Care and Body Wash Market (By Product Type - Barrier Cream, Repair Creams, Body Wash & Shampoo, Skin Care Powder, Bathing Wipes, Wet Wipes, Dry Wipes, Wash Gloves, Wash Foam, Hand Wash and Hand Creams) - U.K. Industry Analysis, Trend, Size, Share and Forecast 2015 – 2023
Albany, NY -- (SBWIRE) -- 06/06/2016 -- According to a new market report published by Transparency Market Research "Incontinence Skin Care and Body Wash Market - U.K. Industry Analysis, Trend, Size, Share and Forecast, 2015 - 2023", the market was valued at US$38.7 mn in 2014 and is expected to reach US$50.1 mn by 2023, growing at a CAGR of 2.6% from 2015 to 2023.U.K Incontinence skin care and body wash market is primarily driven by increasing awareness among the patients regarding the long term problems associated with incontinence skin disease. Incontinence if not treated early may lead to serious second degree diseases such as skin ulcers.
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Major players in the market through their marketing campaigns and advertisements along with awareness programs set up by the health organizations and health care institutes such as NHS are making consumers aware about incontinence related diseases. This in turn is predicted to drive the market of incontinence skin care at a stable rate. In addition, increasing number of aged population in line up with improving healthcare systems in the U.K. is also projected to drive the market of incontinence skin care products and body wash during the forecast period from 2015 to 2023.
For the purpose of detailed research, the incontinence skin care and body wash market of the U.K. has been segmented on the basis of product type into barrier cream, repair creams, body wash & shampoo, skin care powder, bathing wipes, wet wipes, dry wipes, wash gloves, wash foam, hand wash and hand creams. Moreover, current market revenue along with future forecast of all the above mentioned segment has been provided in this report both in terms of revenue and volume.
In 2014, among the different product type, the barrier cream held the largest market share of the incontinence skin care and body wash market both in terms of revenue and volume. Increasing use of barrier creams as a protective measures against various type of skin irritants and infections is predicted to drive the market of barrier creams in the coming years. This segment is also anticipated to witness the fastest growing market during the forecast period. However, repair creams are the second most widely used incontinence skin care product after barrier creams. Repair creams as the name suggest are used for healing the skin damaged due to incontinence. Repair creams are most effective in case of serious skin problems such as irritation, redness and yeast among others.
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This report also provides in-depth analysis of the various distribution channels associated with the sale of incontinence skin care and body wash products. Among the different distribution channels, the National Health Service (NHS) is the largest buyer of incontinence skin care products from manufacturers and distributors. NHS accounts for almost 55% of the incontinence skin care products and body wash market. NHS is followed by the retail sector in terms of distribution channels. Retail accounts for 25-30% of the market. E-commerce accounted for almost 45% of the retail revenue. Retail stores such as supermarkets and discount stores are considerable revenue generating units for wash creams, whereas chemists & medical suppliers are the second largest retail outlet for incontinence skin care products.
By geography, owing to a mature market due to high penetration level, the incontinence skin care and body wash market is anticipated to experience a sluggish growth rate in the coming years. However, robust internet marketing and online campaign strategy adopted by the major players in the U.K is predicted to drive the market during the forecast period. The incontinence skin care and body wash market of the U.K is majorly driven by England. Prevalence of inflammatory of bowel diseases and rising patient awareness are projected to increase the number of target consumers in this country, which in turn is expected to fuel the market growth of incontinence skin care and body wash products.
Some of the Key Players operating in the incontinence skin care market of U.K include Svenska Cellulosa Aktiebolaget SCA, Kimberly-Clark Corporation, B. Braun Melsungen AG, Johnson & Johnson, Gama Healthcare Ltd., Tender care Inc., Gama Healthcare Ltd. and Coloplast Corp. among others.
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