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Increased Prevalence of Waterborne Diseases and Scarcity of Tap Water in Many Countries Creating a High Demand for Bottled Water

Fast Market Research announces the availability of the new TechNavio report, "Global Bottled Water Market 2015-2019", on their comprehensive research portal


Boston, MA -- (SBWIRE) -- 08/18/2015 -- Bottled water is one of the most profitable businesses in the beverage industry. Its consumption is growing rapidly. Drinking water obtained from various sources such as wells, springs, artesian wells, and the municipal water supply undergoes a purification process before being packaged in a plastic or glass bottle. Bottled water can be categorized into mineral water, still water, flavored water, and sparkling water. However, the two main forms are still and sparkling. Still water is similar to normal tap water and does not undergo any carbonation. Sparkling water, also known as carbonated water, soda water, seltzer water, or fizzy water, is carbonated artificially.

Technavio's analysts forecast the global bottled water market in terms of revenue and volume to grow at a CAGR of 7.40% and 6.18%, respectively, during 2014-2019.

Get More Details on this Report and a Full Table of Contents at Global Bottled Water Market 2015-2019

Commenting on the report, an analyst from Technavio's team said: "As the popularity of bottled water increases worldwide, it has become imperative for governments to regulate the industry, because safe water is a critical public health issue. Under the Act, manufacturers are responsible for producing safe, wholesome, and truthfully labeled food products, including bottled water products. The Food and Drug Administration inspects the manufacturers to ensure that the bottled water is purified, processed, bottled, and transported under sanitary conditions. Companies need to meet all the procedures and regulations set by the Food and Drug Administration. Similarly, governments in many countries have started taking initiatives to ensure the safety of bottled water. This will help remove unethical practices in the industry and ensure the provision of safe and purified water. This trend will have both positive and negative influence on the market."

According to the report, the global average per capita consumption of bottled water in 2007 was 7.6 gallons, and it increased to 9.2 gallons in 2012. The increased prevalence of waterborne diseases and scarcity of tap water in many countries create a high demand for bottled water. In addition, bottled water is convenient because boiling water at home is time-consuming and is not energy-efficient. It also has consistent taste and quality, making it the preferred choice for travelers. Bottled mineral water is purified and fortified with dissolved minerals, thereby providing consumers with an added health benefit. The need to provide safe drinking water and the growing population in developing countries such as India and countries in the Middle East have made these countries favorable destinations for multinational bottled water manufacturers.

Further, the report states that bottled water companies are pressured to reduce their prices and offer competitive products to avoid losing market share.

The key players in the Global Bottled Water Market are Coca-Cola, Nestle, Danone and PepsiCo while other prominent vendors include Aqua Gold, Bisleri, Boreal Water, China Water & Drinks, Icelandic Water, Isbre, Suntory and VOSS

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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