Pune, India -- (SBWIRE) -- 09/05/2019 -- Global Social Media Analytics Market Overview:
The Global Social Media Analytics Market has also suffered a certain impact, but still maintained a relatively optimistic growth, the past four years, Social Media Analytics Market size to maintain the average annual growth rate of 28.41% from USD 1280 Million in 2014 to USD 2710 Million in 2018,Market analysts believe that in the next few years, Social Media Analytics market size will be further expanded, we expect that by 2023, The market size of the Social Media Analytics will reach USD 9540 Million.
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According to the market research report, the Social Media Analytics is a procedure of gathering information from social media websites and analyzing that information to settle on business decisions. It utilizes social media analytics instruments to extricate profitable shrouded bits of knowledge into the market. It is likewise alluded to as social media listening or social media monitoring. Social media analytics is a six-advance procedure which contains distinguishing proof, extraction, cleaning, analyzing, visualization and interpretation.
The Global Social Media Analytics Market is segmented on the basis of Application, Component, Analytics Type, Deployment Model, Organization Size, Industry vertical and Region. Based on the Application, the market is classified into Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management & Fraud Detection, Public Safety & Law Enforcement and others. On the basis of Component, the market is divided into Software and Services.
In terms of the Analytics Type, the market is sub-segmented into Predictive analytics, Prescriptive analytics, Diagnostic analytics, and Descriptive analytics. On the basis of Deployment Model, the market is sub-segmented into On-premises and Cloud. Based on the Organization Size, the market is classified into Small and Medium Enterprises (SMEs) and Large enterprises. On the basis of Industry Verticals, the market is divided into BFSI, Retail & eCommerce, Government & defense, Healthcare & life sciences, Manufacturing, Telecommunications & IT, Energy & utilities, Media & entertainment, Transportation & logistics and others.
Latest Industry News:
Adobe Systems (May 15, 2019) – Adobe and Software AG today announced a partnership to help companies transform their customer experience management (CXM) by bringing together customer data from across multiple enterprise systems into a centralized and actionable real-time customer profile. Adobe and Software AG will create integrations between Adobe Experience Platform and Software AG's webMethods Integration and API management services.
"Adobe and Software AG are coming together to deliver a solution that will enable enterprises to harness and action large volumes of customer data to deliver personalized, real-time customer experiences at scale," said Shantanu Narayen, president and CEO, Adobe.
Top Leading Key Manufacturers in Global Social Media Analytics Market: Oracle, Salesforce, IBM, Adobe Systems, SAS Institute, Clarabridge, Netbase, Brandwatch, Talkwalker, Gooddata, Crimson Hexagon, Simply Measured, Sysomos and others. New product launches and continuous technological innovations are the key strategies adopted by the major players.
With the presence of a large pool of participants, the Global Social Media Analytics Market is displaying a highly competitive business landscape, finds a new research report by Business Industry Reports (BIR). Oracle, Salesforce, IBM, Adobe Systems, SAS Institute, Clarabridge, Netbase, Brandwatch, Talkwalker, Gooddata, Crimson Hexagon, Simply Measured, Sysomos are some of the key vendors of Social Media Analytics across the world. These players across Social Media Analytics Market are focusing aggressively on innovation, as well as on including advanced technologies in their existing products.
Region segment: This report is segmented into several key regions, with sales, revenue, market share (%) and growth Rate (%) of Social Media Analytics in these regions, from 2013 to 2023 (forecast), covering: North America, Europe, Asia Pacific, Middle East & Africa and South America
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Major Points in Table of Contents:
Global Social Media Analytics Market Report 2019
1 Social Media Analytics Definition
2 Global Social Media Analytics Market Major Player Share and Market Overview
2.1 Global Major Player Social Media Analytics Business Revenue
2.2 Global Social Media Analytics Market Overview
3 Major Player Social Media Analytics Business Introduction
3.1 Adobe Systems Social Media Analytics Business Introduction
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