RO and Gravity Water Filters to Retain Dominant Shares in India POU Water Purifier Market

Water purifiers help combat the spread of waterborne diseases arising as a result of drinking impure water. Environmental pollution and depleting groundwater resources have degraded the quality of drinking water in India, thereby pushing the demand for water purifiers. Apart from the acute shortage of fresh drinking water, the market for POU water purifiers is greatly supported by technological advances, rising per capita income, and the launch of numerous affordable products.


Albany, NY -- (SBWIRE) -- 09/09/2015 -- Albany, New York April 22, 2015 : Market Research Reports Search Engine (MRRSE) announces a new research report added to its growing collection of analytical market research studies. The research report discusses the POU water purifier market in India. The report, authored by Future Market Insights (FMI), is titled ' India POU Water Purifiers Market Analysis & Opportunity Assessment, 2014 - 2020' and details historical statistics regarding the India POU water purifier market. It further examines the trends shaping the dynamics of the market and bases future market forecasts on the same.

Availability of clean water is a luxury in India, home to nearly 17% of the world's population but just 4% of the world's water. Increasing urbanization and resultant increase in the purchasing power of the average consumer in India is profiled as the major growth driver for the India POU water purifier market.

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The report segments the India POU water purifier market by product type and geography. The three main types of water purifiers are RO water purifiers, POU UV water purifier, and POU gravity water purifiers. RO and gravity water purifiers have managed to claim a significant stake in the India POU water purifier market; gravity water purifiers are particularly appealing to Indian consumers due to their efficiency and, in a country where power cuts are still matter-of-fact rather than accidents, the fact that they don't need electricity to function.

By region, the report divides the India POU water purifier market into North, South, West, and East. Data regarding revenue and volume sales achieved by each of the three product types of POU water purifiers in each regional market is presented in the report, for a comprehensive understanding of the market dynamics in each region of the India market.

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The report is compiled with the help of primary and secondary research and a distinct panel detailing the opinions of experienced market experts about the potential growth trajectory and the factors governing it in the forecast period, and FMI's recommendations for formulating market strategies that make the best of the same.

The India POU water purifier market is moderately consolidated, with companies such as PureIt and Aquasure leading the market. However, other companies, such as Hindustan Unilever, Kent RO System, Luminous Water Technologies, Eureka Forbes Ltd., and Panasonic also hold a sizeable share of the market.Detailed data about the competitive landscape of the India POU water purifier market helps stakeholder form informed strategies to exploit the trends currently and expected to be prevalent in the market.

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