Albany, NY -- (SBWIRE) -- 09/25/2014 -- With sustained growth of the Indian economy during the last two decades, there has been a constantly increasing yearning for a better lifestyle among Indian people. This yearning has been catalyzing consumerist desires. Advertising industry has been both a catalyst and beneficiary of these desires as the industry has been on a continuous growth trajectory with only temporary slowdowns at times.

According to IMARC Group, one of the world’s leading research and advisory firms, with the Indian economy on a continuous growth path for many more years to come, prospects of the advertising industry are bright. Although the industry is expected to maintain its current growth momentum, the pace of growth of various segments of the industry will differ significantly from one another. We expect growth rates in newer segments like mobile or internet advertising to be substantially higher as compared to traditional segments like print or electronic media.

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IMARC’s new report entitled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

Key Aspects Analyzed:

Understanding the Indian advertising market

Focus of the Analysis:

Composition of the market
Major players
SWOT analysis of the industry
Historical growth trends and driving factors

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Television advertising market

Focus of the analysis:

An overview of the television broadcasting industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium

Print advertising market

Focus of the analysis:

An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium

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Radio advertising market

Focus of the analysis:

An overview of the radio advertising industry
Radio listenership across the country
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors

Internet/On-line advertising market

Focus of the analysis:

An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors

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