London, England -- (SBWIRE) -- 11/13/2015 -- The news that Maharaja London Limited, an Indian catering company pays £75,000 for obtaining the Domain Name, Maharaja.co.uk, may surprise everyone. Especially, in the present economic situation of Britain, this may be all the more surprising. The country has just started loosening their belts after the severe recession though a number of business people are still adopting a cautious approach towards their spending. It is in this context the news that the company has reportedly parted with a 5-figure sum for the domain name reveals that they give a lot of importance to this domain name and that the economic situation has not restrained them from making this decision.

It is true that certain domain names clearly convey the details of the services or products their owners offer. But it is not so in the case of "Maharaja.co.uk." So, people wonder why Maharaja London Limited is spending such a huge amount for obtaining this domain name.

Moz, the digital marketing authority, comes out with a clear explanation for this. According to Moz, "there are a number of considerations when selecting a domain name. Among them are making the name short, easy to remember, and easy to type. It is also important that the name be easy to type into a browser. This is especially true for websites that rely on word-of-mouth advertising, which forces people to type domain names they might not be familiar with into their web browser."

Maharaja.co.uk does not contain any unnecessary hyphens, characters, etc. and hence, is a reputable domain. Abigail Moses, PR Manager of Maharaja London Limited says, "We are incredibly excited to have bagged Maharaja.co.uk. With having an online presence being so important for our growth plans this will really help turn Maharaja into a widely - celebrated brand."

He adds that Maharaja London has also obtained the single word twitter handle @Maharaja (https://twitter.com/maharaja) and that this may cause envy in the minds of many Asian businesses. The loose translation of the word "Maharaja", that is an Indian word, is "great ruler", "great king" or "high king." So, it is a prestigious word that conveys themes like luxury, high-quality lifestyle and respect. In short, the Maharaja branding style conveys the feel of these themes and qualities. It is due to this reason the domain name, that inspires customers to identify themselves with, is perfect.

Simply put, it is quite evident that Maharaja London Limited bestows utmost importance to branding. That is why they have chosen this short and highly reputable name for their domain. They believe that this will help them build their brand image and also in their SEO efforts. This also shows that they are ready to travel any distance for getting the top ranking on the search engines and for reaching the highest levels in their field.

The catering company has also ensured that uniformity, as a theme, is riddled throughout their website.

About Maharaja London Limited
Maharaja London Limited, an Indian catering company pays £75,000 for obtaining the Domain Name, Maharaja.co.uk and this surprises everyone. The company bestows utmost importance to branding. That is why they have chosen this short and highly reputable name for their domain. They believe that this will help them build their brand image and also in their SEO efforts. This also shows that they are ready to travel any distance for getting the top ranking on the search engines and for reaching the highest levels in their field.

For Media Contact:
Company name: Maharaja London Ltd
Contact Number: 0800 888 6979
Website: http://maharaja.co.uk/
Contact Person: Abigail Moses (PR Manager)
Email: contact@maharaja.co.uk