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Indonesia Consumer Electronics Report Q4 2013 - New Study Released

New Consumer Goods market report from Business Monitor International: "Indonesia Consumer Electronics Report Q4 2013"

 

Boston, MA -- (SBWIRE) -- 10/02/2013 -- BMI View: Indonesia's consumer electronics market is forecast to grow around 11% in 2013, driven by economic growth and strong demand for smartphones and flat-panel TV sets. BMI downwardly revised its growth expectation for Indonesia consumer electronics in 2013, as a result of new import regulations introduced in March 2013. There were signs in Q213 that the impact of the new regulations was easing as importers and distributors learned how to work with them. The consumer story in Indonesia continues to be one of the brightest in the world and Indonesia's consumer electronics market remains one of the most untapped markets in Asia. In 2013 we expect private consumption to grow by a solid 5.5% after expanding by 5.4% in 2012, although we note that the Indonesian consumer could eventually be hit by external factors should conditions in the global economy deteriorate further. Despite the challenging nature of distribution in the country, due to its archipelagic structure, a PC penetration rate of less than 20% and digital camera household penetration of less than 20% offer a continued growth opportunity.

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Headline Expenditure Projections

- Computer Hardware Sales: US$4.2bn in 2012 to US$4.5bn in 2013, +11% in US dollar terms. Forecast in US dollar terms upwardly revised and growing affordability and credit availability are driving sales in the consumer segment.
- AV Sales: US$2.4bn in 2012 to US$2.9bn in 2013, % +9% in US dollar terms. Forecast in US dollar terms downwardly revised but the flat-screen TV set market continues to grow strongly year-on-year (yo- y).
- Handset Sales: US$4.5bn in 2012 to US$5.3bn in 2013, +16%in US dollar terms. Forecast in US dollar terms downwardly revised due to analyst adjustment but smartphones are now accounting for above 20% of the local handset market.

Risk/Reward Ratings: Indonesia's score is 49 out of 100.0. Indonesia ranks 10th in the Asia region in our latest RRR table, ahead of regional peers such as the Philippines and Thailand. Indonesia's vast size and currently low penetration across a range of consumer electronics product categories should see the country rise in the rankings over time.

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