Seattle, WA -- (SBWIRE) -- 11/11/2019 -- Market Introduction
An inflatable tent or air tent similar to any other tent, except it uses inflatable beams instead of poles made of plastic, metal or fiberglass. These inflatable beams are pumped up to provide the structure. Although there are variety of inflatable tents, each finishes the same idea, i.e. a tent without poles. Growing inclination toward adventurous activities including trekking, backpacking, fishing, mountain biking, etc. have increased the application of inflatable tents. It is easier to pump with minimal help, since it is manufactured with novel technology.
Inflatable tents have some major advantages such as its technology that makes the setting up of the tent much easier with minimal help. Though the tent is sturdy and robust, the punctures in it can be repaired quite easily. These benefits have led to an increased adoption of inflatable tents in the recent past.
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Moreover, rising awareness associated with lifestyle diseases such as diabetes, high blood pressure, and cardiovascular diseases, due to physical inactivity, wrong body posture, physical activities such as hiking and camping has increased. This in turn has increased adoption of inflatable table. According to the Society for Environmental Communications, in 2017, over 61% of all deaths in India were due to lifestyle or non-communicable diseases (NCDs).
Market Dynamics- Drivers
Growing popularity of outdoor recreational activities such as hiking, camping, bicycling, fishing, motorcycling, snow sports, and others across different economies is expected to drive growth of the global inflatable tent market during the forecast period. According to Outdoor Industry Association, 144.4 million Americans, or 48.8% of the US population, participated in an outdoor activity at least once in 2016.
Inflatable tents are convenient to handle, hassle-free to set up, and very handy to carry till the destination, owing to which it is preferred and purchased more over other forms of tent.
Moreover, increasing adventure tourism has fueled growth of the global inflatable tents market. According to the Government of India, adventure tourism is gaining popularity and is a vibrant, dynamic, and fast changing sector and tourism alone accounted for around 9% of the global GDP in 2016.
Market Dynamics- Restraints
However, high cost of inflatable tents, due to the technology used in manufacturing of these tents is a major factor restrain growth of the global inflatable tent market.
Regional Outlook
Among regions, North America is holds the dominant position in the global inflatable tent market. This is owing to abundant camping sites in the region and increasing number of people participating in camping activities. According to the Outdoor Industry Association, the citizens in the region prefer outdoor activities to experience solitude, talk to new and varied people, experience excitement and adventure, get away from usual demands, and various other reasons.
Camping has become popular with more people in the U.S. taking up camping as a hobby. According to The National RV Dealers Association, in 2017, 13 million households in the U.S. planned to camp. According to the Outdoor Industry Association, in 2017, the most popular camping shelter used was the camping tent with 69% citizens opting for it over other shelters such as cabins, bivy, and yurt. Furthermore, number of people trying camping for the first time were slightly higher in number when compared to the existing campers and preferred to purchase tents. According to the Outdoor Industry Association, in 2017, millennials accounted for around 38% of the total active campers in the U.S., which is expected to drive growth of the inflatable tents market in the region.
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Europe is expected to witness fastest growth in the global inflatable tent market. This growth is attributed to its camping and hiking culture. For instance, France hosts high number of trekking, camping, and hiking destinations, where people from France as well as countries participate in adventure activities and buy the requisite equipment required for these activities. According to Go Camp France, France is leading in the European camping market and is second in the world. In 2015, campers invested around 113 million nights on campsites, which was a 3.5% increase from the previous year. This indicates that there is a huge demand for camping activities, eventually driving the global inflatable tent market growth
Competitive Landscape
Key players the market involved in various growth strategies such as product launching, in order to expand their product portfolio. For instance, in 2015, Heimplanet Entwicklungs GmbH introduced Cairo Camo pattern for the range of tents to lower the chances of the user being spotted at wild camping. Its geometry and special combination of colors creates a unique three-dimensional effect that enables Cairo Camo to completely blend in with its surroundings, thereby breaking the visual outline of the object itself.
Key players operating in the global inflatable tent market include The Coleman Company, Inc., Kampa AG, Zempire Camping Equipment, Oase Outdoors ApS, Berghaus Limited, Heimplanet Entwicklungs GmbH, and Beijing Zhonghai Minsheng Co. Ltd.
Market Taxonomy
On the basis of application, the global inflatable tent market is segmented into:
- Personal Use
- Commercial Use
- Military
- Medical Camps
- Others
On the basis of tent capacity, the global inflatable tent market is segmented into:
- 1-3 People
- 4-6 People
- Others
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