Inno-Versity Celebrates Release of New Leadership Book with Learning Animation Video

Turning marketing into a learning experience fuels a greater level of engagement.


Lowell, MI -- (SBWIRE) -- 10/13/2015 -- Research into human behavior has shown that using a whiteboard animation video to teach a concept or market a product can produce a fifteen percent increase in learning and information retention. At a time when marketing methods like television commercials, radio spots, and print ads are declining in their effectiveness, this is great news for everyone in business who needs to reach a target audience with a specific message. With whiteboard animation on the horizon, experts feel there's now a better way to engage and connect.

It is with this revelation in mind that Inno-Versity, an online training, story-telling and people-development company, is honored to support the release of Everybody Matters: The Extraordinary Power of Caring for Your People Like Family from Penguin Publishing. The team at Inno-Versity believes this book will be a game-changer for so many companies and organizations in need of better leadership, and as a company they are delighted to help Bob Chapman get his message out to his target audience.

Jerry Zandstra, co-founder of Inno-Versity, stated, "Our team has invented a term we like to call 'larketing'. Larketing combines learning and marketing by using whiteboard animation videos to tell a story or convey a message. Our research into this concept confirms the idea that the animated videos we produce increase learning and engagement, helping people better understand and retain the information presented."

As Zandstra continues to explain, "We believe wholeheartedly in the leadership principles Bob teaches in his new book. Because of that, we are proud to be taking an active role in getting the message out about this invaluable resource." Those who want to see "larketing" in action and learn more about the leadership approach Bob Chapman teaches in his new book can log on to watch the video at

"Just like Bob, our role here at Inno-Versity is to help people live and lead to their fullest potential. From e-learning courses to animation videos, we produce engaging elements that tell important stories and teach concepts in a way that helps people grow in skills, knowledge, and wisdom. Visiting will give people more of a glimpse into what we offer and what our team can do to help them and others rise to the challenge of living fully and becoming all that they were meant to be through a lifelong commitment to learning."

About Inno-Versity
Inno-Versity was formed with one thing in mind: to provide clients with the ability to effectively educate staff and respective clients using materials that energize, inform and ultimately increase the bottom line. The team at Inno-Versity believes humans were created to learn, and that it is only through constant learning that they grow in the skills, knowledge, and wisdom needed to live life to the fullest. The company is built on the core principles that learning and acting quickly lead to success, that ideas are powerful, that those who tap into brain power will always win, and that routine and discipline lead to more money, more time, and more freedom.