Los Angeles, CA -- (SBWIRE) -- 10/23/2018 -- Description

This report studies the global Public Relations (PR) Tools market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Public Relations (PR) Tools market by companies, region, type and end-use industry.
"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.

This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.

The Public Relations (PR) Tools industry concentration is unbalanced, and there are many small and new companies in this industry.

Global giant manufactures mainly distributed in U.S. The manufacturers in U.S. have a long history and unshakable status in this field.

In the international market, the marketing channels characteristic differ from company to company.

The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position.

Companies in developing countries such as China, in contrast, put more effort on native and domestic market, their product quality is not advanced enough when comparing with leading companies.

Company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas' company now put more effort to underdevelopment regions these years.

In 2017, the global Public Relations (PR) Tools market size was 2660 million US$ and it is expected to reach 5940 million US$ by the end of 2025, with a CAGR of 10.6% during 2018-2025.

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This report focuses on the global top players, covered

Outbrain

Google

Business Wire

Salesforce

Meltwater

Cision AB

AirPR Software

IrisPR Software

ISentia

Onalytica

Prezly

IPR Software

TrendKite

Agility

Red Wheat

Market segment by Type, the product can be split into

Publishing Tools

Social Media Monitoring & Management

Content Creation and Distribution

Data Aggregation, Monitoring and Analysis

Relationship Management

Market segment by Application, split into

BFSI

Consumer Goods and Retail

Government and Public Sector

IT & Telecom & Healthcare

Media & Entertainment

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