This research study presents an all-inclusive evaluation of the global digital out of home market, taking various industry parameters, such as the capacity of production, product pricing, demand, supply, and sales dynamics, returns on investments, and the growth rate of the overall market into consideration.
Pune, India -- (SBWIRE) -- 10/01/2018 -- The research report, titled Global Digital-out-of-home Market, is an analytical study of the global Digital-out-of-home market, aided by an in-depth analysis of the performance of the market, Digital Out-of-Home or digital-out-of-home refers to the digital outdoor media used for advertising outside the home. It includes a digital display, digital billboard or digital signage that changes the advertising content remotely with the use of LED and screen technology. Digital-Out-of-Home consists of two platforms that effectively enable the outdoor advertising of various brands. Digital-out-of-home platforms are digital billboards & signages and digital place-based networks.
The digital out of home market, was valued at USD 12.52 Billion in 2016 and is expected to reach USD
26.21 Billion by 2023, at a CAGR of +10% during the forecast period.
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Some of the key vendors in the digital-out-of-home market are JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.
In the current business scenario, it is crucial to employ efficient systems for in-transit advertising, owing to increase in development of numerous user engagement devices and applications. DOOH is a cost-effective medium of promoting and branding any product or service, which drives the global digital out-of-home market. DOOH caters to public interest by using real-time screens and live data feeds.
The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape
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Table of Content:
Digital-out-of-home Market Research Report 2018-2023
Chapter 1: Digital-out-of-home Market Overview
Chapter 2: Global Economic Impact on Industry
Chapter 3: Market Competition by Manufacturers
Chapter 4: Production, Revenue (Value) by Region
Chapter 5: Supply (Production), Consumption, Export, Import by Regions
Chapter 6: Production, Revenue (Value), Price Trend by Type
Chapter 7: Digital-out-of-home Market Analysis by Application
Chapter 8: Manufacturing Cost Analysis
Chapter 9: Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10: Marketing Strategy Analysis, Distributors/Traders
Chapter 11: Digital-out-of-home Market Effect Factors Analysis
Chapter 12: Digital-out-of-home Market Forecast
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