Instagram Dawns New Digital Royalty

Facebook conglomerate, Instagram, has ushered in a new-age of international marketing, forever altering American celebrity culture.


Columbus, OH -- (SBWIRE) -- 12/20/2013 -- Sometimes it is not what is known, but who is known – this proving to be quite true with the recent release of Instagram statistics. Instagram, after being purchased by Facebook for $1 Billion back in April 2012, today proudly displays over 150 million active users monthly. The rising social media giant also accrues over one billion photo likes on the service’s 55 million photos that are uploaded daily by users.

Moreover, a recent study by TrackMaven, shows that over twenty-five percent of Fortune 500 companies are now using Instagram. Corporate giants such as Starbucks, Delta Airlines, Redbull, and Mercedes Benz among others, have begun scrambling to assemble marketing teams to tackle this newly established field. In return, Instagram marketing agencies have sprouted up in major cities offering massive exposure, creative content campaigns, and brand solidifying through product placement.

New-age agencies like The Mobile Media Lab (New York) and Snapfluence (Columbus) have formed client partnerships with Fortune 500 companies, strengthening the immediate need to seek out Instagram users with large, captive audiences. Thus, these agencies have started accepting applications for “Brand Ambassadors”, which are ultimately Instagram users that are able to effectively manufacture creative content and create buzz. The brand ambassadors are then compensated for the publicity they have generated for their brands. Although many marketing agencies sought out celebrities, ranging from musicians to actors – many new faces were given the opportunity to be endorsed by brands. One aspect no marketing agency could foresee was just how successful these ambassadors would be.

One stand-out Instagram user that has caught the attention of Instagram marketing agencies nationally, is that of James Parkley. James is better known as Jnarls Parkley - his internet alias. He is a twenty-three year-old student who began his Instagram journey in the beginning of March 2013. He has been represented for over three years as an editorial model by The Heyman Talent Agency. James had previously held positions as a Jr. Publicist intern as well as an A&R intern for a major music label in West Hollywood, California. During these internships James worked side by side some of the most monumental names in the entertainment industry.

Consequently, upon his return home and the creation of his Instagram account, the young publicist gained a massive following with an astounding follower engagement. Jnarls’ following on Instagram has amassed to over 340,000 followers within ten months, making him one of the most famous non-celebrity users on Instagram. In fact, his extensive network of fans and Instagram fame actually ranks him higher than celebrities such as: Common, John Stamos, Kimora Lee Simmons, Stephen Colletti, Tyler Perry and Wendy Williams. In comparison, Justin Bieber was the first Instagram user to cumulatively receive over one million likes as of the year 2013. James Parkley, if he continues to maintain his posting rate, is expected to also receive his commemorative millionth like by January 1st, 2014 – and has reportedly started collaborating with brand campaigns.

All in all, it seems as if Instagram has accidentally ushered in an alternative route to fame, in the form of new-age social media marketing. And with the ever-growing amount of opportunity to be endorsed by international brands, have certain users found themselves striding towards digital royalty?

For more information on Jnarls’ Instagram portfolio or brand partnerships, please visit:

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