Seattle, WA -- (SBWIRE) -- 10/24/2019 -- Instant protein drinks is a mixture of concentrated form of protein and have high nutritional value. They fall in the category of drinks formulated with vitamin, iron, fibre and other nutritional ingredients and are available in ready to drink forms. These ingredients improve the textural properties by increasing the particulate level in drinks. It enhances muscle strength, promotes healthy skin and increases the immunity. These are consumed in combination with diet having low cholesterol and saturated fat.

Growing awareness regarding the health benefits of proteins is expected to increase the demand for protein fortified drinks. Further, the prevailing health and wellness trends has shifted the focus of drinks makers towards developing or enhancing the functionality aspect of drinkss rather than offering only refreshment drinks. This is expected to provide a significant boost to the growth of instant protein drinks market during the forecast period.

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Market Dynamics of Instant Protein Drinks:

Instant protein drinks market is expected to witness rapid growth during the forecast period. This rapid growth of instant protein drinks market can be attributed to the increasing health and wellness trends driven by growing health consciousness among consumers. Instant protein drinks market is also expected to witness dominance by the growing trend of protein enriched drinks.

Market Segmentation of Instant Protein Drinks:

Instant protein drinks market is segmented on the basis of type, source, distribution channel, and geography. Based upon type, instant protein drinks market is segmented into clinical drinks, energy drinks, weight management drinks, juices, and others.Over the next few years, energy drinks segment is expected to witness highest market attractiveness in the global instant protein drinks market. On the basis of source, instant protein drinks market is segmented into whey, casein, milk, egg, soy, rice, pea, and others. Based upon distribution channel, instant protein drinks market is segmented into drug stores, speciality stores, supermarket/hyper market, convenience stores, and others such as direct selling, mass merchandisers etc.

Regional Outlook of Instant Protein drinks:

Based on geography, instant protein drinks market is segmented into seven different regions namely Latin America, Asia-Pacific, North America, Middle East and Africa, Western Europe, Eastern Europe, and Japan. North America is projected to hold relatively higher share in the instant protein drinks market during the reviewed market. Strong demand from U.S for protein fortified drinks is expected to play vital role in increasing the revenue share of the region. Western Europe is expected to acquire second largest share in global instant protein drinks market over the forecast period. Asia Pacific is projected to expand at relatively higher CAGR owing to the growing health awareness among consumers in China and India.

Key Players: Glanbia, CytoSport, Arla Foods, Nestle, Davisco Foods International, Westland, Laguna Blends, Archer Daniels Midland, Weider Global Nutrition

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