Albany, NY -- (SBWIRE) -- 03/20/2015 -- Just as automakers look at ways of developing and designing new generation of cars that can be self-driven, urban planners for years have been trying to implement intelligent highway systems for efficient traffic management. Intelligent highway is a concept that aims to make travelling across long distances smooth and energy-efficient. Although for a long time an intelligent highway seemed mythical, it is slowly witnessing a real manifestation thanks to humungous amounts of research and development and growing investments. The intelligent highway market is growing at a rapid pace with ingenious developments in the field of electronics and technology.

As the automobile market continues to rise against the backdrop of recovering and emerging economies, it signifies increased spending along with unrelenting traffic problems. Traffic jams, congestion, wastage of fuel, accidents, and delays are some of the commonly seen problems in countries that have a high vehicular density. In recent years, the number of vehicles on the road has gone up tremendously, suggesting growing disposable incomes and the urgent need to manage the traffic they create.

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Need for Intelligent Highway Technologies

The need for global intelligent highways market is a pressing one as they aim to eliminate two highway-related impediments: road accidents and traffic jams. The intelligent highway market uses technologies such as Intelligent Transportation System (ITS) to integrate information from different locations in order to devise a plan for road users to travel effortlessly. The information includes data related to the speed at which traffic is moving, traffic volume on certain connecting roads, collisions, if any, weather conditions, and detours. This data is then used to provide helpful tips to drivers traveling on the stretch to avoid certain areas, to speed up, or clear the way. The intelligent highway market has been finding a strong grip on the urban planning of several countries as there is a need to cut down on air pollution resulting from increased traffic. It is a known fact that vehicles emit much more harmful substances when idle than when in motion. The situation tends to worsen when traffic is held up at a certain place for a long time, adding to the woes of greenhouse gases and toxicity of air in the surroundings.

Components of Intelligent Highway Market

The global intelligent highway market is inclusive of vehicular applications of telematics, navigation systems, location services, and electronic tolling. These technologies are crucial for basic and smooth functioning of intelligent highway designs as they allow the central administration system to determine the position of drivers on the street through cell phone signals and send them customized tips. Today, many cars are already equipped with location-tracking devices, which make them compatible with intelligent highway systems.

Asia Pacific to Grow Fastest Amongst All Regions

Geographically, the global intelligent highway market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Out of these segments, Asia Pacific and North America hold the highest market share, closely followed by Europe and Rest of the World. The intelligent highway market in North America is driven by high adoption of technology and massive innovation. Furthermore, the growing automobile base in both these regions is likely to encourage the intelligent highway market. The Asia Pacific region is expected to witness growth at the fastest rate due to surge in automobile manufacturing in the region.

Some of the key players in the global intelligent highway market are IBM, Siemens AG, Alcatel-Lucent, Cisco Systems, Inc., and Schneider Electric. These companies offer various services such as data management, data processing, and display to develop intelligent highways.

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