Chicago, IL -- (SBWIRE) -- 02/10/2014 -- INXPO, creators of the next generation webcasting platform, announces integration with marketing automation solutions company Eloqua. The new integration combines the innovation of the industry's most affordable and easy to use webcasting platform with one of the most respected names in marketing automation.
"We're thrilled to partner with Eloqua,” explains Rich Hawkinson, Co-Founder and EVP of Product Services, from INXPO. "Just as our next generation webcasting platform has revolutionized how companies communicate, Eloqua is leading the way by providing marketers with tools that make their jobs easier. We are very excited to combine our efforts to provide even greater flexibility and movement between our platforms."
INXPO's integration with Eloqua brings webcasting and online events capabilities to the industry leading marketing automation and revenue performance management software solution. From one single product suite, marketers can push relevant data from INXPO’s online events directly into the data fields in the Eloqua platform in real-time. Additional customizable options allow marketers to streamline their campaigns and control the quantity and regularity of data flow between platforms.
With this new integration, users of the Eloqua platform can now regularly interact with their core audience, set up scoring parameters specific to user activity, and trigger campaigns based on user behavior within the INXPO’s platform. Marketers who leverage this integration are now in the driver’s seat in complete control of their program’s performance.
Eloqua's leading modern marketing solutions are now the centerpiece of the Oracle Marketing Cloud. Through innovative solutions that yield real results, Eloqua helps marketers target the right buyers, get the best sales leads, execute their campaigns easily, and deliver the highest returns on investment.
INXPO's next generation webcasting platform can be deployed as a link on a website or in an email, in an online virtual event on the company's award-winning event platform, or as part of an ongoing 365 community inside its Social Business TV product. In addition to delivering audio and video webcasts, the company complements these broadcasts with social tools that turn lackluster presentations into memorable experiences. INXPO has more than 3,000 successful online communications programs for global customers, including Autodesk, Cisco, Freeman, George P. Johnson, Hilton, HIMSS, P&G, PCMA, TechTarget, UBM and the U.S. Department of State.
To learn more about how INXPO can fit into an organization's existing communications strategy, please visit www.inxpo.com, email at email@example.com, or call (312) 962-3708.
To learn more about INXPO’s integration with Eloqua, please visit: www.topliners.com and keyword search “INXPO App.”