Transparency Market Research

IoT at Workplace Market: Rising Usage of Sensors, Beacons and Other Smart Devices

IoT at Workplace Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025


Albany, NY -- (SBWIRE) -- 06/11/2018 -- While most leading tech companies across the globe are focusing on developing IoT products and wearables catering to the consumer side, some manufacturers have recognized the potential of developing IoT products for the workplace. IoT at workplace offers great opportunities in various processes such as gathering data in effective, new ways, and interaction with clients. As for most workplaces, data is the most critical part of potentially most workplaces and thus, marketers have to gather data for the target audience, for tracking down traffic, to measure the potential of marketing campaigns, and to track responses, and so on. As such, equipping the workplace with IoT products could prove to be highly beneficial and efficient for workplaces.

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The IoT wearables and devices could help in tracking exactly how a consumer mind works, can analyze the buying patterns of consumers, and help in quantifying the responses of consumers. Being able to identify and measure the responses of consumers and advertise products and services are two most important tasks within a workplace, which can be achieved with ease with the help of IoT devices. These devices when paired with artificial intelligence can offer a host of other features and carry out marketing effectively. With increasing advancements in technology and continuous efforts by key players for innovation, the day will not be far when IoT at workplace becomes predominant within enterprises and organizations. Emerging technologies such as 5G will make data gathering easier and drive the growth prospects of the global IoT at workplace market in the period from 2017 to 2024.

Internet of Things (IoT) is the inter-networking of buildings, vehicles, physical devices, and other items embedded with sensors, software, actuators, electronics, and network connectivity that allows these objects to exchange and collect data. Introduction of Internet of Things at the workplace is transforming it digitally with experiences and interactions presented to enormous number of users across numerous locations, devices, and time. IoT at workplace aids in enhancing satisfaction of the employee by offering a consumer-style experience supported by automation, analytics, self-service, and profile-based support. There is a rising usage of sensors, beacons, and other smart devices that collect data to automate, streamline operations, manufacturing, and enhance user experiences.

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The IoT at workplace market is primarily driven by the increasing workplace collaboration across the world. Rapid development of new technologies is likely to help advance ease of collaboration. Businesses are likely to swiftly discover more efficient and new techniques due to the merger of Internet of Things and Video conferencing to convey teams together worldwide and more effectively engage and manage employees. Another important driver responsible for driving the market is the increasing demand for data-driven workplace across the world. It was difficult for companies to understand the impact of their decisions, as they were unable to track all activities in their workplace. However, with the advent of IoT, it is changing. Companies are likely to employ connected sensors to collect enormous amount of data about their employee activities in the workplace. This data is likely to help companies redesign work spaces and rework policies to improve employee satisfaction and productivity with their work.