Valley Cottage, NY -- (SBWIRE) -- 01/06/2017 -- Currently each and every service provided by a telecommunication operator such as voice, video, data services etc. works in silo environment and has been accessed via varied number of devices such as mobile phone, tablets, landline phone, or cable, IP Multimedia Subsystem will enable telecommunication operators to offer varied number of services with the help of single infrastructure capabilities which earlier has been done on individual networks and will allow users to access varied number of application through one platform from mobile and fixed networks.

Earlier where each of the applications were handling all aspects of the service individually, with an IP multimedia architecture been deployed over existing TCP/IP protocol based infrastructure, IP multimedia subsystem enables them to share centralized authentication, databases, billings and services of other applications.

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IP Multimedia Subsystem Market: Market Dynamics

IP multimedia subsystem is a whole new level to deliver multimedia regardless of the device or the access medium and is expected to change the way a user accesses different communication networks. Many of the major players in the field of telecommunication such as Samsung, Nokia Networks, Oracle, Cisco Systems etc. are already providing IP multimedia subsystem solutions and is expected to be covered by most of the telecommunication service providers in the coming years ahead. Savings for service providers in terms of infrastructure maintenance cost, enhanced communication between various channels and mediums, cost savings for users in terms of accessing varied number of services with the help of a single device are some of the benefits offered by IP multimedia subsystem which will drive the market.

IP Multimedia Subsystem Market Segmentation

On the basis of services been accessed over various mediums and various devices, the market can be segmented as follow:

Segmentation of IP multimedia subsystem market on the basis of access:

Fixed Access
Cable Access
Fixed Wireless
Mobile Access

Segmentation of IP multimedia subsystem market on the basis of device used:

Smartphone/Tablets
Desktops/Laptops
Cable Set-top box
Landline Phones
Others

Segmentation of IP multimedia subsystem market on the basis of service:

Web
Messaging
Voice
Video
Others

Segmentation of IP multimedia subsystem market on the basis of geography:

North America (U.S., Canada)
Latin America (Mexico, Brazil)
Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands, Luxembourg)
Eastern Europe (Poland, Russia)
Asia Pacific (China, India, ASEAN, Australia & New Zealand)
Japan
Middle East and Africa (GCC, S. Africa, N. Africa)

Regional Overview

Regional demand for IP multimedia subsystem is directly proportional to the region's population and penetration of telecommunication infrastructure solutions, which is why APAC region is expected to dominate the IP multimedia subsystem market because of its high population size and increasing penetration of telecommunication services among its users. APAC region is expected to be followed by North American and European region because of higher penetration of telecommunication services among their population.

Cost savings for service providers from maintaining a number of infrastructure platform to a single platform in order to offer a varied number of services, increasing intercommunication between different channels and mediums, and accessibility of number of services via a single device by the users reducing number of devices used and the complexities of these devices are some of the benefits offered by IP multimedia subsystem which will drive the market. Additionally for the service providers who are facing challenges in terms of declining voice revenue in the face of competition, providing IP multimedia subsystem services will help the companies to provide product differentiation in terms of their product offering, flexibility and expandability enabled via IP multimedia subsystem would allow service providers to bring new services online as those services emerge and evolve, without forcing subscribers to frequently change carriers. Without IP multimedia subsystem services, solution providers will become providers of commoditized services with declining revenues.

The architecture is still in its nascent stage and will require huge investments from service providers in their infrastructural resources in order to enable varied number of services from a single platform, which is time consuming process and take years to reach economically backward regions because of their poor infrastructure capabilities. Difficulty in adoption of the technology by the users will also affect IP multimedia subsystem demand.

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Key Players

Some of the key players providing IP Multimedia services includes Samsung, Nokia Networks, Ericson, Huawei, Alcatel-Lucent SA, ZTE Corporation, Oracle, Cisco Systems etc.