80% of Brits Willing to Pay More for Stronger iPad and iPhone Screens According to New Survey


London, UK -- (SBWIRE) -- 03/03/2014 -- Increasingly mobile savvy Brits are willing to pay up to £50 more for better quality iPhone and iPad screens after getting fed up with the ongoing need for costly repairs according to a brand new survey.

Apple device repair experts iTechnician asked over 1000 of their iPhone and iPad customers if they would be willing to invest more in better quality screens that wouldn’t break if the iPhone or iPad was dropped. Almost 80% of those surveyed said they would be happy to pay a higher price for their Apple devices if Apple could provide stronger screens such as sapphire glass rather than the current Gorilla Glass.

A staggering 43% of those answering yes said they would be willing to pay as much as £50 more for an iPad or iPhone with a hardened screen. 57% of those happy to up their spend said they would be willing to pay up to £20 more for a screen more resilient to bangs and scratches.

Al Lijee from popular Apple device repair network iTechnician said, “Broken and scratched screens are a constant problem for iPhone and iPad owners with approximately 90% of all Apple repairs carried out by our iTechnicians screen replacements. We know that Apple are trying to address this problem and there has been a lot of interest around a patent they have filed detailing some of the ways they might use sapphire glass. One such scenario is as a replacement for the current Gorilla Glass on their future devices such as the iPhone 6 or new iPad. Sapphire is harder than any other natural material (except diamond) and a sapphire glass screen would be three times stronger than Gorilla Glass, and roughly three times more scratch resistant. This could mean an iPhone or iPad screen that couldn’t be scratched by keys, and wouldn’t crack even if one dropped it on a concrete pavement.

“Sapphire glass sounds like great news, but there are potential cost implications. A Gorilla Glass display currently costs less than £2, but the damage resistant and crystal clear sapphire glass displays may cost around £20.We set out to find out if Apple users would be willing to foot the bill for a more damage resistant screen and were surprised by the number of people who said they would be happy to spend as much as £50 more for a tougher screen. This really shows that there is a genuine demand for sapphire glass or a similar premium solution and is a strong indicator that Apple will need to address the issue of fragile screens before too much longer.”

iTechnician has a network of local iTechnicians covering the whole of the UK to repair Apple products such as iPhones, iPads, iPods and Mac devices. iTechnicians on the iTechnician network offer a walk-in, call-out, mail-in professional repair service at an affordable price with most Apple devices being repaired on a while you wait basis.

The iTechnician website recently launched a classified ads section for Apple users to buy and sell unwanted Apple devices, accessories, and spare parts online for free.

To see the full Survey Monkey results and to find out more about iTechnician visit

About iTechnician
The iTechnician service covers the whole of the U.K. We have iTechnicians across England, Ireland, Scotland and Wales providing a professional, local repair service for those that need a fast and affordable iPhone, iPod, iPad or Mac repair service.

Issued by iTechnician. Please direct press queries to Mike James. Email or Tel: 0845 496 2324.