Market Research Hub

Ireland Social Networking Consumer Analysis & Trends

Irish consumers are warier of fake news compared to 12 months ago. This indicates that they are becoming increasingly sceptical of content posted to social networks and they think these platforms need to do more to prevent fake news from spreading.


Albany, NY -- (SBWIRE) -- 07/05/2017 -- Social networking is an important deed of the society nowadays as it serves as a medium through which information, either real or fake spreads within seconds. The Irish consumers are also scaled on the same concept but they seem to be the warier of fake news compared to 12 months ago. To conceptualize the Ireland social networking system, Market Research Hub (MRH) has recently added a detailed study titled as "Social Networking - Ireland - May 2017" to its vast report repository.

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The analysis indicates that the consumers are increasingly becoming sceptical of content posted to social networks, as they think these platforms need to do more to prevent fake news from spreading. It is seen that improving detection and removal processes will help the various social networks to reduce the amount of fake news circulating on their platforms and thus maintain their credibility among consumers as a source of news.

The detailed report starts with the market factors that include; RoI firms that have second-highest usage of social media in EU, social networking is popular but not conceptualize in isolation, during 2016 advertising expenditure on social networks has grown significantly in RoI and the social networks have been immensely affected by the fake news. Further, the Ireland social networking consumers are analysed; it is detailed that Facebook is Irish consumers' preferred social network, YouTube dominates the media network usage, Facebook-owned platforms are the most popular messenger apps among the Irish population and humorous content is 'liked' and shared by Irish consumers (which are the warier of fake news).

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Furthermore, the market, market drivers, and the various case studies in context with the Ireland social networking market is detailed in the research study. It further lists the companies and brands with their competitive strategies. The featured key players from the analysis include names like Ello, Facebook, Flickr, Google, LinkedIn, Pinterest, Reddit, Snapchat, and Twitter. Moreover, the consumers of the social networking in Ireland are also evaluated in detail seeing various social networking features. Lastly, the usage of social networking sites, media networking sites, usage of messenger apps are carefully listed in the detailed report. Finally, type of content shared & liked, interaction and attitude with social & media network are provided in brief for the social networking consumers of the Ireland. This suspends the research, and hence details the all-inclusive market scenario for the social & networking media available for the Ireland population.

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