IroNova Looks to Raise $50,000 via Indiegogo to Create Iro, the First Universal Physical Activity Tracker


Englewood, NJ -- (SBWIRE) -- 02/28/2014 -- Founded in 2012, IroNova ™ is a French and US company that creates and develops innovative products. IroNova stands for innovation, technology, design and quality. "IRO" means "Color" in Japanese and “Nova” means “New” in Latin, it is also an uncommonly bright star.

Most of the people have no idea how many calories they burn during their daily lives.  Whatever the activity level "IRO" allows users to track their daily energy expenditure with the touch of a button. The "IRO" bracelet, with its 3D accelerometer sensor and powerful software, tracks the movements of users’ wrist on a continuous 100-hour basis and shows the corresponding color of the number of calories burned.

"IRO”, with both Bluetooth and USB interface, also allows users to share their "IRO" level and color on Facebook through its application, available on computers/laptops (Windows, Mac, Linux) and Smartphones/tablets (iOS and Android). Users can check their calorie consumption whenever they like through the "Your IRO" app, which saves results on a 6 month basis.

Funds raised through Indiegogo will be used for
- Production tooling.
- Large component orders.
- Global Bluetooth 4.0 low energy certification.
- Smartphone and tablet application optimization.
- Global worldwide certifications (FCC-TIC-CE...).
- Create a worldwide connected data base (for ranking, statistics and interactions).

This campaign will receive all funds raised even if it does not reach its goal. Funding duration: February 25, 2014 - April 11, 2014 (11:59pm PT).

Indiegogo Page: