Boston, MA -- (SBWIRE) -- 05/16/2014 -- Irons saw slight annual decline for much of the review period, with this continuing into 2013. This was partly due to a general decline in ironing. Many Australians are reluctant to iron and thus typically opt for apparel that does not require ironing, thus using and replacing their irons less frequently. The replacement cycle of irons extended from just three years at the start of the review period to five years by 2013. There was also a decline in the household penetration of irons at the end...

Euromonitor International's Irons in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Irons market;
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