Boston, MA -- (SBWIRE) -- 08/13/2014 -- Irons saw a faster volume and value growth in 2013 as compared to CAGR over the review period. A rise in the number of new households in Taiwan, led by an increased number of young working professionals entering the workforce and moving out to live on their own, boosted sales of irons in 2013.

Competitive Landscape

Philips Taiwan continued to lead irons with a 26% volume share in 2013, registering an increase on the previous year. The company's long-standing reputation as a provider of high-quality irons gained the confidence of consumers in Taiwan. Its innovative products offered consumers speed, ease-of-use and safety, which addressed the key attributes sought after by Taiwanese consumers. In 2013, Philips Taiwan introduced Steam & Go, a compact, lightweight steam generator for light ironing targeted at women. Its lower price tag compared to standard steam generators and compact size appealed to young consumers living in small spaces as an entry-level steam generator.

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Industry Prospects

Demand for irons is expected to remain stable over the forecast period, with volume growth exceeding that of value growth at constant 2013 prices. The number of single-person households is likely to increase with more young consumers expected to move out on to live on their own over the forecast period, thus creating steady demand for irons.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Irons in Taiwan?
- What are the major brands in Taiwan?
- What is the most common cooking appliances in Taiwan?
- Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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