Boston, MA -- (SBWIRE) -- 11/07/2014 -- Companies are finding creative ways to differentiate their jeans in order to stand out from competition resulting in improvements in innovation that goes beyond fit/style or dyeing techniques due to the ease by which these can be imitated by others. Marks & Spencer, for instance, created a range of pure cotton, lightweight denim designed to suit the different body shapes of women from hourglass to those with a thicker waist. Levi's, meanwhile, has its Revel jeans which feature its Liquid Shaping Technology that controls the stretch of the fabric to effectively highlight the wearer's body shape while simultaneously being comfortable. Uniqlo, meanwhile, used its Heattech technology to create jeans appropriate for cold climates and also created a version which is windproof. Wrangler, on the other hand, introduced a breakthrough with its line of jeans that is infused with skincare extracts to moisturise the legs and minimise cellulite.

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Competitive Landscape

Levi Strauss Philippines Inc maintained its leadership of jeans with value share of 10% in 2013. The strong consumer recall for the Levi's brand is among the company's strengths that allowed it to sustain the dominance it achieved since 2004. The company is also able to maintain consumer interest in its products through continuous innovation in style and fabric. Its products are also widely distributed through its own branded stores and concession outlets in department stores.

Industry Prospects

With the popularity of jeans and several brand options available for consumers, companies are expected to continuously innovate to make their product offerings unique from the rest. It is predicted that denim fabric will continue to be infused with technologies or special properties to give more benefits aside from having a good fit to the body. With the hot weather in the country, jeans that have moisture wicking properties are among those that are predicted to be appreciated well by consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Jeans in Philippines?
- What are the major brands in Philippines?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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