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Jill Lewis Releases First Book, Selling to Heroes, Villains and Geeks: An Insider's Guide for New Anime Vendors

Marketing Expert Offers Step-by-Step Instructions for Launching a Profitable, Rewarding Vendor Business


Fort Lauderdale, FL -- (SBWIRE) -- 10/06/2015 -- Tapping into her personal experience and firm belief that an informed vendor will be a successful vendor at anime, comic, sci-fi and horror conventions, marketing expert Jill Lewis has launched her first book, "Selling to Heroes, Villains and Geeks: An Insider's Guide for New Anime Vendors."

Lighthearted, entertaining and information-rich, the 201-page tutorial includes three distinct sections. Part 1: The Cardinal Rules provides best practices and marketing tips for prospective vendors about to embark upon this new career path. The second section, Part 2: Business Battle Plan Blueprint offers hands-on assignments for crafting a business strategy, including how to purchase authentic Japanese merchandise. Part 3: Initiate Launch Sequence provides readers with a convention road map that includes booth setup and effective customer relations.

"The vendor newbies who think that being successful is as simple as paying a vendor fee and owning a few figures or comic books are the ones whose businesses quickly implode," said Lewis. "My book helps those with a passion for anime, manga, comics and sci-fi dramatically increase their chances of success and financial profitability by giving them step-by-step instructions for startup, pointing them to the resources they need, and boosting their self-confidence in making the right decisions."

After completing Lewis' book, those interested in the convention vendor business will be able to spot popular and trending anime and manga series, purchase genuine Japanese merchandise, deftly avoid rookie mistakes, and implement strategies practiced by seasoned vendors.

About Jill Lewis
After receiving an MBA from Columbia University, Lewis was a high-performance marketing director at several multinational consumer package goods companies for 25 years, where she launched product lines, developed advertising campaigns, and guided businesses to unprecedented sales levels. In 2012, she channeled her professional expertise and business savvy into the merchandise vendor arena, where she has since become a successful "vendorpreneur" at anime, manga, comic and sci-fi conventions.

"Selling to Heroes, Villains and Geeks: An Insider's Guide for New Anime Vendors" will be available in October in paperback, audio book and eBook on Amazon and Lewis' website,

Steven Hale
Caluent LLC Publishing