Birtinya, Australia -- (SBWIRE) -- 08/17/2015 -- Jim's Paving as a division of the Jim's Group franchising system changed hands in April of this year. Updating the website was of top priority for the new owners as the existing site was dated and poorly optimised, as well as offering no phone/tablet compatibility at all. As the new owners wanted to add new services to Jim's Paving's offering, it didn't make sense to do this on a dated site. The new website provides users with an updated interface and easy to navigate menus.
The new innovative services on offer are Spray-On Paving and Resin Bound Stone Paving. Both the Spray-On and Resin Bound Stone can be used to create brand new pavements out of either asphalt or concrete substrates such as driveways, paths, sports courts and car parks. In the case of Resin Bound Stone it can be a standalone surface without having to applied over anything. It can also be applied in a way that it becomes fully permeable allowing for the free flow of water through the hardstand surface. These services are also just as effective at rejuvenating old surfaces and pavements by being very versatile in their resurfacing capabilities. These particular services cut out a lot of the prep work other companies require in order to resurface asphalt or concrete of different types. These services offer Jim's Paving clients a vast amount of design options while being cost effective and minimising disturbance with quick turnaround time on jobs. The products used are the best in market with superior quality and performance features to that of similar services in the market. Franchisees get the benefits of gaining easy to perform services and increased offerings for their local markets.
With fresh ideas a new colour scheme and new services the new site has been launched with a sleek modern look. All the major services are front and centre instead of having to navigate menus to find what you were after. The pages within the site are kept to the point not overloading the user with too much irrelevant information while making good use of pictures and graphics to relay information. The site has been made from the ground up by the Jim's Group IT and Marketing departments with useability and taking full advantage of Google advertising in mind.
Key Features of the new site:
-Easy to navigate
-Phone and Tablet compatible
-Concise information to keep user experience fast and easy
-Showcases the new range of services
Managing director Gary Morgan had this to say about the importance of the new site to the business "Launching the new website has been critical in getting Jim's Paving moving forward in the direction we have envisaged. It had to be on point as we are putting all our faith and advertising spend into Google and this would be wasted without a top notch fully optimised site".
The forms on the website, job enquiry and franchise enquiry, have also been completely reworked to ensure a streamlined process which is as easy as possible to complete. This is keeping in mind an increasingly time conscious user base who don't want to have to spend any more time on a page or completing a task than they have to.
About Jim's Paving
Jim's Paving was formerly based in Adelaide SA but now has its head office on the Sunshine Coast in QLD and has been operating for over 10 years. Gary and Dion Morgan took ownership of the division on the 1st of August 2015 with the vision of seeing new services and new life brought to what had become a stagnate division. Jim's Paving is the largest Paving franchise in the country and is set to expand further with the addition of innovative new service offerings for its clients and franchisees.
07 5413 9222
2 Innovation Parkway, Birtinya 4575 Queensland, Australia