Fresno, CA -- (SBWIRE) -- 01/11/2016 -- Jody Rookstool, a marketing expert who has utilized a number of creative and innovative strategies over the years, recently supplied valuable financial advice on ThreeDollarClick.net. Rookstool, who has authored a book on attractions throughout the state of Texas, provided unique insight into the use of strategies that both enhance the marketing efforts of a business while simultaneously generating additional and potent streams of revenue. A longtime proponent of this kind of marketing efficiency, Rookstool's financial advice is widely regarded as easily applicable to organizations in every industry.
"While conducting research for my travel book on Texas, I became particularly fascinated by the use of unique art installations as a marketing tool," said Rookstool. "After talking with a number of business owners about how these attractions came to be, I was surprised to learn that in most circumstances they were nothing more than a happy accident rather than a purposeful marketing effort."
The realization noted by Rookstool led to the development of a low-risk, high-reward marketing strategy that incorporated temporary installations that, if effective, could become permanent. Rookstool advised that the key to keeping the risk minimal with this strategy is to seek out talented artists or other creative types who are not yet established and are therefore looking to build their reputation. This creates a mutually beneficial endeavor while also reducing the amount of initial investment risk to a significant degree.
"As I mentioned on ThreeDollarClick.net, there are certain types of businesses that stand to benefit in tremendous fashion with this strategy, but there are also many others that should recognize that this strategy is not always ideally suited for all businesses," explained Rookstool. "While this specific strategy is not one that can be universally applied, it is important to point out that businesses in all industries should be looking into marketing strategies that are able to efficiently generate both direct and indirect streams of revenue simultaneously."
About Jody Rookstool
Jody Rookstool is the author of several travel books and is a professional blogger who maintains several websites devoted to a wide range of subjects. A marketing expert known for developing innovative tactics for businesses across a variety of industries, Rookstool is often approached to serve as a consultant on matters relating to finance, marketing and long-term business planning.
Contact: http://threedollarclick.net/jody-rookstool-offers-unique-insight-into-creating-additional-revenue-streams/