Consumers are increasingly choosing competing beverages over juice due to concerns surrounding the sugar content of juices and because of the innovation occurring in other beverage categories.
Albany, NY -- (SBWIRE) -- 06/12/2017 -- Market Research Hub has recently announced the inclusion of new study to its database, which is titled as "U.S. Juice and Juice Drinks Market - May 2017". This new market report provides in-depth analysis and insight supported by a range of data. With a prime focus on the U.S., the study offers various major aspects of the market, covering consumer attitudes in the current scenario, future prospects and market size for the period of 2011 to 2021.
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The study starts by presenting an executive summary of the juice and juice drinks market with the deep information on the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market. It has been analyzed that changes in lifestyles and awareness regarding the consumption of a healthy and balanced diet have steered the growth of the global juice market. Availability of 100% juice such as fruit and vegetable juices, mixes, and concentrates, with no other ingredients added; includes both 100% juice blends and 100% pure juice of a single kind, are the main attraction for the consumers. Consumers think of juice as a CSD alternative and the growth in juice drinks satisfy unique needs.
As per the findings of the study, in U.S., total sales of juice have hindered as the category faces the continued decline of 100% juice and stagnant sales of juice drinks. Juice drinks such as juices, mixes and concentrates, containing ingredients other than fruit and/or vegetable juice, such as corn syrup or other sweeteners and flavorings. These juice drinks have faced stagnant sales because consumers are increasingly choosing competing beverages over juice due to concerns surrounding the sugar content of juices and because of the innovation occurring in other beverage categories. All major companies have experienced sales loss, but with the advent of diet juice and no-sweetener juice is anticipated to provide manufacturers with lucrative growth opportunities.
Moreover, the study evaluates the key elements at play in the market and the prevalent trends. In order to present a clear picture of the market, the report presents an in-depth analysis of the leading companies along with their share of the market and key strategies and product description. The research report provides a thorough description of the dynamics that are likely to restrain or drive the growth of the global juice market over the next couple of years. Additionally, the report finds that juices can combat declining sales by focusing on functionality while also developing new juices that satisfy unique occasions and need states.
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To calculate the market size, the report considers revenue generated from the retail sales of juices in terms of revenue and retail consumption and in terms of volume. The market breakdown section is also included in the study describes that convenience stores see growth of juice sales, whereas natural supermarket experiences slight growth.
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