Boston, MA -- (SBWIRE) -- 08/21/2014 -- The health and wellness trend continued to drive sales of juice in 2013. Moroccans began to pay more attention to their health, and took precautions to prevent major diseases. Hence, juice became important, as these products contain large quantities of vitamins and minerals, which help to boost the body's immune system. Thus, juice also became an important alternative to other non-alcoholic drinks, such as carbonates.

Competitive Landscape:

Moroccan Food Processing continued to lead juice in 2013 with a 34% off-trade volume share, due to the strength of its Al-Boustane and Agadir brands. The company often advertises Al-Boustane through outdoor and print advertisements to maintain its top-of-mind position amongst consumers

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Industry Prospects:

Juice is likely to face competition from alternatives during the forecast period, both home-made juice and other packaged soft drinks. A number of health-conscious middle-to high-income consumers prefer to drink fresh home-made juice, which is considered pure and fresh, as well as free from the preservatives that can be included in packaged juice. Meanwhile, a number of low-income consumers may turn to more affordable fruit-based powder concentrates, which are available in a handful of brands and flavours.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fruit/Vegetable Juice in Morocco?
- What are the major brands in Morocco?
- What are the flavour trends in fruit juice and vegetable juice?
- What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
- What is the key on-trade distribution for fruit juice and vegetable juice in Morocco?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 100% Juice, Cereal/Pulse-based Drinks, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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