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Juice Market in the US 2015-2019 - New Market Report

Fast Market Research announces the availability of the new TechNavio report, "Juice Market in the US 2015-2019", on their comprehensive research portal


Boston, MA -- (SBWIRE) -- 08/18/2015 -- Juices have become a popular choice of drink globally, as they contain nutrients like minerals, vitamins, and antioxidants. However, they lack the fiber present in the fruit or vegetable from which they are extracted. Juices can be classified into different categories based on its content, sales category, and origin.

Technavio's analysts forecast the juice market in the US in terms of revenue and volume to grow at a CAGR of 1.48% and 0.69%, respectively, over the period 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "Organic juice is often cold-pressed and is not made from artificially ripened fruits and vegetables that are sprayed with harmful pesticides and chemicals. These days, consumers are even concerned about the origin and quality of raw materials. Organic juice is priced higher than normal juice and contains essential nutrients. It is rich in minerals and antioxidants. The majority of the leading juice vendors are now selling organic juice. Suja Elements, Go Green, and True Organic are some examples of the leading organic juice brands."

Get More Details on this Report and a Full Table of Contents at Juice Market in the US 2015-2019

According to the report, the juice market in the US will be positively affected by the growth of the organized retail sector. The growth of the customer base for these products has necessitated an increase in the availability of fruit juice products in a variety of retail stores, such as supermarkets, hypermarkets, and pop-up stores, making it convenient for consumers to purchase them. The increasing availability of these products online is also influencing the sales in the market, which is expected to be a major driver in the growth of the market. Apart from selling their products through organized retail channels, juice vendors can effectively market their products through various sponsored programs. This can help vendors obtain direct customer feedback to be used for refining their products.

Further, the report states that vendors are criticized worldwide for providing limited information about their products that often misleads the consumers.

The key players in the Juice Market in the US are Citrus World, Coca-Cola, Dr Pepper Snapple and PepsiCo while other prominent vendors include Asahi Soft Drink, BluePrint, Campbell's, Cascadian Farm Organic, Del Monte, F&N Foods, Natalie's Orchid Island Juice, Nestle, Noble Organic, Ocean Spray, Odwalla, Old Orchard Organics, Pom Wonderful, Pressed Juice Green 3, R.W. Knudsen Family, Schweppes Australia, Starbucks, Sunkist Growers, Suntory Beverage & Food, Tampico Beverage, Tree Ripe, Uncle Matt's Organic and Welch Foods

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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