Fast Market Research

Just Published: "Air Treatment Products in Vietnam"

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 07/29/2014 -- 2013 witnessed a series of severe storms and floods attacking the country with not very hot weather during the dry season. Thus, demands for cooling appliances, the prominent product within air treatment products, declined significantly in 2013. Moreover, those who can afford to buy air treatment products are very likely to have bought ones over the review period. Consequently, air treatment products' current value growth decelerated to 8% in 2013 against its peak performance in 2010 with a growth rate of 32%. In comparison with 2012, air treatment products showed an improved performance. The relatively stable unit price in addition with a variety of new energy-saving oriented products mainly account for the category's growth.

Competitive Landscape

Vietnam Fan JSC retained its leading position within the competitive landscape of air treatment products with volume share of 23%, followed by Midea Consumer Electric Vietnam Co Ltd with 14% and Panasonic Vietnam Co Ltd with 7%. The remaining share was occupied by other players such as Jiplai Enterprise Co, Ltd, Mitsubishi Electric Vietnam Co Ltd and LG Electronics Vietnam Co Ltd with volume share ranging from 1% to 6%. The leading position of Vietnam Fan JSC is due to its good reputation for high quality and durability and especially at an affordable price.

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Industry Prospects

Over the forecast period, the category is expected to record a volume CAGR of 4%, which was much slower than the review period. It is due to the fact that the market becomes more mature. The possession rate of the two most popular products, namely split air conditioners and cooling fans are very high at respectively 24% and 86% while their replacement cycles are very long at respectively 12 years and 6 years. Consequently, manufacturers try to lower unit price to attract in order to stimulate sales from lower-income consumers who were unable to afford air treatments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Treatment Products in Vietnam?
- What are the major brands in Vietnam?
- Are split air conditioners taking share from room and window units?
- Is construction a key retail channel for distribution in Vietnam?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers, Other Air Treatment Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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