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Just Published: "Australia Tourism Report Q4 2014"

Recently published research from Business Monitor International, "Australia Tourism Report Q4 2014", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 10/10/2014 -- BMI is forecasting substantial growth in the Australian tourism market over the period to 2018, with both inbound and outbound tourism set to increase on the back of domestic economic expansion and wider growth throughout the Asia Pacific region. As the number of visitors increases, we expect to see more tourism-related expenditure and an improvement in industry value, though the strong Australian dollar may deter potential visitors and indeed investors.

Arrivals to Australia have largely recovered from the global credit crunch, which impacted heavily on arrivals from many key source markets, particularly long-haul Western countries such as the UK and the US. As the global economic recovery gathers pace, we expect to see healthy growth in arrivals from all regions, though the Asia Pacific market will continue to dominate. The total number of visitors to Australia is expected to increase from 6.9mn in 2014 to 9.3mn in 2018. The inbound tourism market receives a great deal of support from the government, with effective marketing campaigns such as 'There's Nothing Like Australia' raising the country's global profile and highlighting the vast range of attractions on offer.

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Australia's outbound travel market is substantially larger than inbound travel, with departures forecast to reach 14.1mn in 2014 and 14.6mn in 2015, and to 16.0mn by the end of the forecast period. While growth may be more subdued than that seen in terms of inbound arrivals, the outbound travel market is still buoyant, with GDP growth and increased private financial consumption pointing towards more positive travel-related expenditure. As with inbound travel, departures from Australia are generally dominated by destinations within the Asia Pacific region, with neighbour New Zealand one of the most popular destinations, along with the much further afield UK and US.

The country is well prepared to take advantage of the expected growth in tourism. The transport network is modern and efficient; it is...

The Australia Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Australia Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Australian tourism industry.

Key Benefits

Benchmark BMI's independent tourism industry forecasts for Australia to test other views - a key input for successful budgetary and planning in the Australian tourism market.
Target business opportunities and risks in the Australian tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Australia.
Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).


BMI Industry View

This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Forecasts to end-2018 for all key indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

Inbound tourism: Arrivals (?000), arrivals growth (% y-o-y), arrivals by region, growth (% y-o-y), arrivals by country, growth (% y-o-y), top 10 countries based on arrivals, growth (% y-o-y).

Outbound tourism: Departures (?000), growth (% y-o-y), departures by regional destination (?000 and growth % y-o-y).

Travel: Methods of travel for arrivals (Air, Ship, Rail), (?000) and (% growth y-o-y), international Tourism receipts for transport (US$bn), (growth % y-o-y), international Tourism receipts for travel items (US$bn), (growth % y-o-y).

Hotels: Hotel industry value (US$bn), (growth % y-o-y), (%GDP), (per capita), (per employee), number of hotels and like establishments (?000), (growth % y-o-y), total overnight stays, (?000), (growth % y-o-y), length of stay, occupancy rate (%), number of hotel rooms, (?000), (growth % y-o-y).

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