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Just Published: "Brazil Tourism Report Q1 2015"

New Consumer Goods research report from Business Monitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 12/01/2014 -- With the World Cup now behind, Brazil is likely to focus on completing planned infrastructure projects and preparing for the 2016 Olympic Games. However, key challenges for the tourism industry in 2015 include the recession in Brazil and the likely slowdown in tourist arrivals from Argentina.

The Brazil Tourism Report examines the significant long-term potential being offered by the local tourism industry, especially as the country will host the Olympic Games in Rio de Janeiro in 2016. However, the report also highlights long-term structural weaknesses facing Brazil's tourism market, particularly in the realm of national transport infrastructure and the shortage of hotels across the country. The latter issue indicates long-term development potential but could lead to supply shortages during the major sporting events. The report also analyses the growth and risk management strategies being employed by some of the leading hotel players in the Brazilian tourism sector as they seek to maximise these tremendous growth opportunities.

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With the 2014 World Cup in the past, Brazil is turning its attention to the 2016 Rio de Janeiro Olympic Games. Although the World Cup proved very successful, several major transport projects failed to come to fruition. Completing this will be the priority in the near future, both in order to provide pledged infrastructure investment and to prevent protests from domestic groups who claimed that the projects would only benefit the World Cup. Projects located close to Rio de Janeiro are likely to be prioritised, as the city will host the Olympic Games in less than two years. In particular, the long-promised high-speed rail link between Rio and S?o Paulo will be a major focus.

However, many projects are currently on hold as the country awaits the outcome of the run-off election between incumbent President Dilma Roussef and right-wing challenger Aecio Neves. Regardless of the outcome of the vote, BMI expects transport...

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