Boston, MA -- (SBWIRE) -- 10/03/2014 -- In 2013, calming and sleeping recorded a robust performance in Germany of 4% in current value terms. Rising consumer insomnia was driven by increasingly hectic lifestyles and subsequent stress. With employment in the country remaining at a record high in 2013, many German workers had difficulties winding down and relaxing during their leisure time. In Germany, insomnia was more commonly diagnosed among women than men. According to industry sources, 25% of the female population were affected by moderate insomnia compared to 12% of men.

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Competitive Landscape:

Pfizer Consumer Healthcare continued to lead calming and sleeping in 2013 with a 16% value share, closely followed by another domestic brand manufacturer, STADA Arzneimittel, with a share of 10%. The leading player has built a strong position over the course of the last decade via the Baldriparan brand. In 2013, Pfizer further strengthened its position in Germany, achieving value sales growth of 4%. Much of this share growth was due to the fact that Baldriparan continued to prove popular among brand-conscious consumers.

Industry Prospects:

Calming and sleeping is expected to post a value CAGR of 1% at constant 2013 prices over the forecast period. With many Germans continuing to live rather hectic lifestyles due to longer working hours, stress and anxiety levels will likely increase. Sales will also be boosted by the increasing consumption of media via the internet, thus disrupting sleep patterns.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Germany market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Germany?
- What are the major brands in Germany?
- What is the market size of Calming and Sleeping in Germany?
- What are the major brands in Germany?
- Do herbal/traditional brands like Passiflora or Dormiplant available?
- Do consumers in Germany use calming or sleeping products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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