Boston, MA -- (SBWIRE) -- 09/03/2014 -- Consumers in Romania have become increasingly prudent in self-treatment with calming and sleeping products, due to an awareness-raising campaign about the side effects of regular treatment with standard calming and sleeping products. The majority of standard calming and sleeping products, thus, are sold only as Rx drugs. Nevertheless, value sales of OTC calming and sleeping products experienced stable 10% growth in 2013, after rising by 16% in 2012, due to a rising preference for plant-based calming and sleeping products perfectly suited for self-treatment. The need for calming and sleeping products remains immanent as consumers pursue an increasingly stressful way of life, with longer working hours resulting in a rising incidence of insomnia problems.

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Competitive Landscape:

Extraveral by Zentiva SA held the outright leading position in 2013 with a 36% value share, followed by Exigan from Gedeon Richter Romania SA.

Industry Prospects:

Value sales of calming and sleeping products at constant 2013 prices are expected to register a CAGR of 8% over the forecast period. Treating stress, anxiety and nervousness will be an immanent need of Romanians over the forecast period and consumers are likely to look for products with only herbal content. Reducing the side effects of standard calming and sleeping products and avoiding dependency is an important issue for consumers, encouraging them to use only herbal calming and sleeping products for self-treatment. Relaxirem by Remedia Srl is expected to gain a strong position, thanks to its intense advertising and fully herbal active ingredients.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Romania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Romania?
- What are the major brands in Romania?
- What is the market size of Calming and Sleeping in Romania?
- What are the major brands in Romania?
- Do herbal/traditional brands like Passiflora or Dormiplant available?
- Do consumers in Romania use calming or sleeping products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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