Fast Market Research recommends "Cider/Perry in Canada" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 10/30/2014 -- Cider registered strong growth in 2013, as lifestyle-driven consumer demand favoured fruit-based refreshment drinks. While the popularity of malt-based beverages continued to wane, consumers increasingly turned to fruit beverages such as cider and perry, which offer a wide variety of domestic and imported brands. The rising interest in cider was buoyed by the introduction of cider beverages from leading beer producers under brands such as Alexander Keith's and Molson, while an increase in the volume of imported brands further expanded choices for consumers. Growth in 2013 was further supported by a warm and protracted summer, which is the seasonal high period for cider/perry.
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Constellation Brands led the market with a volume share of 43% in 2013, through its ownership of Growers Cider, the largest selling cider brand in Canada. Growers had its start in British Columbia, where it leverages local fruit production in the Okanagan Valley to produce its line of cider and perry.
Cider/perry performed well over the review period, with a strong acceleration in growth in 2013. The consumer preference for cider/perry has come about at a time when RTD alcoholic beverages are declining, wine coolers have all but disappeared from the market and vintage wines continue to grow in demand. In addition to being much lower in sugar and sweetener content than RTDs and lighter than beer, cider is a beneficiary of the health and wellness trend and general changes in consumer lifestyles. These trends are expected to continue into the future and support growth for cider/perry over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Canada with research from Euromonitor's team of in-country analysts.
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If you're in the Cider/Perry industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in Canada market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cider/Perry in Canada?
- What are the major brands in Canada?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?
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- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
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