Boston, MA -- (SBWIRE) -- 02/06/2015 -- Contact lenses in Germany performed well during 2014, with volume and current value growth remaining positive. Demand contact lenses continues to be driven both by the expansion of the consumer base prescription eyewear generally and the increasing numbers of German consumers switching from spectacles to contact lenses.

Competitive Landscape

The two leading players in contact lenses in Germany, CIBA Vision GmbH and Johnson & Johnson Inc, dominated value sales of contact lenses in Germany between them during 2013. CIBA Vision was by far the leading player in contact lenses during 2013 with a 46% value share placing it far ahead of Johnson & Johnson with 16%. CIBA Vision?s leadership can be attributed to its wide product portfolio which covers all contact lenses categories.

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Industry Prospects

The future for contact lenses in Germany appears to be quite promising, with positive volume growth expected over the forecast period as demand in the category set to be sustained by the increasing numbers of German consumers who are switching from spectacles to contact lenses.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Germany market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- In which markets are daily disposables more popular than monthly and extended wear?
- Is coloured, toric, spherical or multifocal the dominant type of contact lens in Germany?
- Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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