Boston, MA -- (SBWIRE) -- 08/15/2014 -- During 2013 the good economic environment continued to boost the purchasing power of mostly lower and middle income consumers, resulting in an increase in the consumption of fragrances which are still considered to be expensive products among many Uruguayans. During 2013 products for men recorded the best performance.

Competitive Landscape:

Cosmeticos Avon continued to lead value sales of fragrances in 2013, holding a 20% share, but declining two percentage points over the review period. On the other hand, domestic manufacturer Terry remained in second place with a 13% share, but showing an increase of one percentage point during the year. Competition continued to be very intense with almost 60 players in the fragrances category, competing for a 55% share. The third ranking competitor continued to be direct seller Nuvo Cosmeticos holding an 8% share. The category leaders in premium fragrances continue to be L'Oreal and Bylasol, which account for 2% and 1% of value shares of fragrances, ranking fourth and fifth, respectively.

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Industry Prospects:

The pace of purchases of premium unisex fragrances is expected to continue decreasing together with premium and mass women's fragrances. Although women's fragrances is a mature category, the volume sales of premium products could still increase, although prices are still inaccessible to mid- and lower-income women. On the other hand, unisex fragrances failed to record a good performance over the review period, a trend likely to continue over the following five years.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Uruguay market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Uruguay?
- What are the major brands in Uruguay?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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